Taipale-Erävala, Kyllikki; Salmela, Erno; Lampela, Hannele - In: Journal of business models : JOBM 8 (2020) 3, pp. 107-125
The ambition of this paper is to increase the understanding of digital platform businesses and business model innovation in the context two-sided markets. A proposal for an instructive new business model canvas is developed by combining abductive reasoning with insights from a case study. The...