This paper develops a knowledge perspective on value creation in organisations that employ mediating technology to facilitate inter-customer relations. Mediators, individually and collectively, build networks of customers between whom linking can take place, and they provide services that...

Purpose: This paper aims to identify promising areas for future business to business (B2B) governance research. Design/methodology/approach: This paper uses a theoretical approach. Findings: Most governance research in marketing is conducted within the context of value chains (Porter 1985)....