Membership matters : on the value of being embedded in customer networks
Year of publication: |
2010
|
---|---|
Authors: | Fjeldstad, Øystein D. ; Sasson, Amir |
Published in: |
Journal of management studies : JMS. - Oxford : Blackwell, ISSN 0022-2380, ZDB-ID 242497-6. - Vol. 47.2010, 6, p. 944-966
|
Subject: | Beziehungsmarketing | Relationship marketing | Unternehmensnetzwerk | Business network | Kapitalkosten | Cost of capital | Bank | Norwegen | Norway |
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