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Facebook-Marketing

Palme, Inga - 2015 - 1. Aufl.

Persistent link: https://www.econbiz.de/10011326336

The perspectice of a revised TRAM on social capital building : the case of Facebook usage

Jin, ChangHyun - In: Information & management : the internat. journal of … 50 (2013) 4, pp. 162-168

Persistent link: https://www.econbiz.de/10009748436

An agent-based model of the development of friendship links within Facebook

Abbas, Syed Muhammad Ali - In: Computational and mathematical organization theory 19 (2013) 2, pp. 232-252

Persistent link: https://www.econbiz.de/10009754545

Exploring the continuance intention of social networking websites : an empirical research

Hsu, Chia-lin; Yu, Chih-ching; Wu, Cou-chen - In: Information systems and e-business management : ISeB 12 (2014) 2, pp. 139-163

Persistent link: https://www.econbiz.de/10010356987

At Face(book) value : uses of Facebook in hiring processes and the role of identity in social networks

Llama, Vanessa A. de la; Trueba, Isabel; Voges, Carola; … - In: International journal of work innovation : IJWI 1 (2012) 1, pp. 114-136

Persistent link: https://www.econbiz.de/10010362628

Social commerce : a contingency framework for assessing marketing potential

Yadav, Manjit S.; Valck, Kristine de; Hennig-Thurau, … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 311-323

Persistent link: https://www.econbiz.de/10010242268

Word-of-mouth marketing influence on offline and online communications : evidence from case study research

Groeger, Lars; Buttle, Francis A. - In: Journal of marketing communications 20 (2014) 1/2, pp. 21-41

Persistent link: https://www.econbiz.de/10010243432

Social network marketing strategy and SME strategy benefits

Nobre, Helena; Silva, Daniela - In: Journal of transnational management : the official … 19 (2014) 2, pp. 138-151

Persistent link: https://www.econbiz.de/10010381417

Challenges to Toyota caused by recall problems, social networks and digitisation

Rajasekera, Jay - In: Asian Academy of Management journal : AAMJ 18 (2013) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10010256987

Investigating social commerce as an alternate model for online commerce in developing countries : a case of Pakistani economy

Talat, Amina; Azar, Sana; Yousaf, Muhammad Waqar - In: Pakistan journal of commerce and social sciences 7 (2013) 1, pp. 223-242

The study is an empirical quantitative research. In light of intense literature review it proposes a new model for effectiveness of social commerce in Pakistan. It has three objectives. It firstly investigates the relationship between perceived risk, social networking focus, and perceived value...

Persistent link: https://www.econbiz.de/10010260193