//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Gratis-Marketing mit dem richt...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Social Web
20,831
Social web
20,824
Soziales Netzwerk
16,680
Social network
15,604
Online-Marketing
13,268
Internet marketing
12,857
Consumer behaviour
7,306
Konsumentenverhalten
7,306
Unternehmensnetzwerk
4,584
Business network
4,578
Electronic Commerce
3,361
E-commerce
3,171
Theorie
3,157
Theory
3,077
Viral marketing
2,928
Virales Marketing
2,927
Beziehungsmarketing
2,804
Relationship marketing
2,795
Online-Handel
2,763
Online retailing
2,760
Markenführung
2,358
Brand management
2,355
Internet
2,335
Werbewirkung
2,255
Advertising effects
2,245
Soziale Beziehungen
1,983
Network
1,969
Netzwerk
1,967
Social relations
1,956
Werbung
1,923
Advertising
1,913
Social media
1,845
Digitalisierung
1,783
USA
1,781
Web 2.0 technologies
1,752
Web 2.0-Technologien
1,751
United States
1,731
social media
1,726
Digitization
1,713
Deutschland
1,701
more ...
less ...
Online availability
All
Undetermined
16,283
Free
10,591
Type of publication
All
Article
28,907
Book / Working Paper
15,509
Journal
43
Type of publication (narrower categories)
All
Article in journal
23,191
Aufsatz in Zeitschrift
23,191
Aufsatz im Buch
5,271
Book section
5,271
Graue Literatur
3,923
Non-commercial literature
3,923
Working Paper
3,591
Arbeitspapier
3,312
Hochschulschrift
1,116
Collection of articles of several authors
879
Sammelwerk
879
Thesis
691
Aufsatzsammlung
689
Case study
676
Fallstudie
676
Conference paper
334
Konferenzbeitrag
334
Ratgeber
318
Guidebook
296
Konferenzschrift
231
Lehrbuch
158
Dissertation u.a. Prüfungsschriften
140
Collection of articles written by one author
124
Sammlung
124
Textbook
124
Conference proceedings
95
research-article
94
Handbook
67
Handbuch
67
Glossar enthalten
49
Glossary included
49
Article
46
Bibliografie enthalten
43
Bibliography included
43
Reprint
39
Amtsdruckschrift
36
Government document
36
Systematic review
35
Übersichtsarbeit
35
Forschungsbericht
31
more ...
less ...
Language
All
English
39,605
German
4,552
Undetermined
166
French
112
Spanish
31
Polish
27
Italian
25
Russian
13
Swedish
9
Multiple languages
7
Portuguese
5
Danish
3
Serbian
3
Croatian
2
Dutch
2
Bosnian
1
Bulgarian
1
Czech
1
Modern Greek (1453-)
1
Finnish
1
Indonesian
1
Slovak
1
more ...
less ...
Author
All
Zenou, Yves
209
Jackson, Matthew O.
91
Patacchini, Eleonora
88
Goyal, Sanjeev
61
Sabatini, Fabio
58
Kreutzer, Ralf T.
57
Mauleon, Ana
53
Kuchler, Theresa
52
Stroebel, Johannes
52
Fafchamps, Marcel
50
Qiu, Liangfei
49
Vannetelbosch, Vincent J.
49
Whinston, Andrew B.
47
Chandrasekhar, Arun G.
42
Dwivedi, Yogesh Kumar
42
Galeotti, Andrea
42
Goldfarb, Avi
41
Skiera, Bernd
41
Fortin, Bernard
37
Tan, Yong
37
Acemoglu, Daron
36
Bailey, Michael
36
Bramoullé, Yann
36
Law, Chun Hung Roberts
35
Ozdaglar, Asuman E.
35
Rasul, Imran
35
Sarangi, Sudipta
35
Tucker, Catherine
35
Ghose, Anindya
34
Munshi, Kaivan
34
Vega-Redondo, Fernando
33
Zhang, Jing
33
Calvó-Armengol, Antoni
32
Füller, Johann
31
Stephen, Andrew T.
31
Hellerstein, Judith K.
30
Horak, Sven
30
Liu, Xiaodong
30
Neumark, David
30
Pin, Paolo
30
more ...
less ...
Institution
All
National Bureau of Economic Research
187
Springer Fachmedien Wiesbaden
174
IGI Global
142
Edward Elgar Publishing
22
OECD
21
Information Resources Management Association
20
Haufe-Lexware GmbH & Co. KG
17
American Marketing Association
16
Books on Demand GmbH <Norderstedt>
16
Nomos Verlagsgesellschaft
16
Springer-Verlag GmbH
14
Springer Gabler <Firma>
13
Verlag Dr. Kovač
13
Universität Mannheim
12
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
11
Friedrich-Schiller-Universität Jena
10
World Bank
10
Deutscher Dialogmarketing Verband
9
Forschungsinstitut zur Zukunft der Arbeit
9
Organisation for Economic Co-operation and Development
9
Technische Universität Dresden
9
World Bank Group
9
MITP Verlags-GmbH & Co. KG
8
Wiley-VCH
8
epubli GmbH
8
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
7
Peter Lang GmbH
7
Springer International Publishing
7
Erasmus Research Institute of Management
6
Campus Verlag
5
Europäische Kommission
5
Europäische Kommission / Generaldirektion Energie und Verkehr
5
Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
5
RWTH Aachen
5
Technische Universität Braunschweig
5
Verlag Franz Vahlen
5
World Institute for Development Economics Research
5
Christian-Albrechts-Universität zu Kiel
4
Institut für Arbeitsmarkt- und Berufsforschung (IAB)
4
Institut für Informationswirtschaft und -management <Karlsruhe>
4
more ...
less ...
Published in...
All
Journal of business research : JBR
700
Technological forecasting & social change : an international journal
339
Journal of retailing and consumer services
328
SpringerLink / Bücher
322
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
255
International journal of internet marketing and advertising : IJIMA
254
Discussion paper series / IZA
224
Industrial marketing management : the international journal for industrial and high-tech firms
214
Information systems research : ISR
213
Management science : journal of the Institute for Operations Research and the Management Sciences
188
NBER working paper series
188
Tourism management : research, policies, practice
178
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
177
Journal of management information systems : JMIS
164
Springer eBook Collection
161
Working paper / National Bureau of Economic Research, Inc.
158
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
156
Journal of advertising research
154
International journal of hospitality management
151
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
150
International journal of advertising : the review of marketing communications
143
Journal of marketing communications
141
Discussion paper / Centre for Economic Policy Research
137
CESifo working papers
136
NBER Working Paper
136
Psychology & marketing
132
Working paper
130
Electronic commerce research
129
Discussion papers / CEPR
122
International journal of electronic marketing and retailing : IJEMR
121
Journal of internet commerce
113
International journal of business information systems : IJBIS
112
International journal of networking and virtual organisations : IJNVO
112
Business horizons
111
Research policy : policy, management and economic studies of science, technology and innovation
106
Management information systems : mis quarterly
104
Journal of marketing management : MM
103
Journal of travel and tourism marketing
103
IZA Discussion Paper
102
Journal of economic behavior & organization : JEBO
100
more ...
less ...
Source
All
ECONIS (ZBW)
42,809
USB Cologne (EcoSocSci)
922
EconStor
360
Other ZBW resources
152
RePEc
134
USB Cologne (business full texts)
42
BASE
25
OLC EcoSci
15
more ...
less ...
Showing
81
-
90
of
44,459
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
81
Facebook
use and individual well-being : like me to make me happier!
Pénard, Thierry
;
Mayol, Alexandre
- In:
Revue d'économie industrielle
158
(
2017
)
2
,
pp. 101-127
Persistent link: https://www.econbiz.de/10011774325
Saved in:
82
Effect of social networking advertisements on shaping consumers' attitude
Mukherjee, Kaustav
;
Banerjee, Neelotpaul
- In:
Global business review
18
(
2017
)
5
,
pp. 1291-1306
Persistent link: https://www.econbiz.de/10011778372
Saved in:
83
E-commerce market trends : a case study in leveraging Web 2.0 technologies to gain and improve competitive advantage
Kiu, Ching-Chieh
;
Lee, Chien-Sing
- In:
International journal of business information systems : …
25
(
2017
)
3
,
pp. 373-392
Persistent link: https://www.econbiz.de/10011756978
Saved in:
84
The effect of belongingness on obsessive-compulsive disorder in the use of online social networks
James, Tabitha L.
;
Lowry, Paul Benjamin
;
Wallace, Linda G.
- In:
Journal of management information systems : JMIS
34
(
2017
)
2
,
pp. 560-596
Persistent link: https://www.econbiz.de/10011764529
Saved in:
85
Exposing others' information on online social networks (OSNs) : perceived shared risk, its determinants, and its influence on OSN privacy control use
James, Tabitha L.
;
Wallace, Linda G.
;
Warkentin, Merrill
; …
- In:
Information & management : the internat. journal of …
54
(
2017
)
7
,
pp. 851-865
Persistent link: https://www.econbiz.de/10011743112
Saved in:
86
Relational affordances of information processing on
Facebook
Koroleva, Ksenia
;
Kane, Gerald C.
- In:
Information & management : the internat. journal of …
54
(
2017
)
5
,
pp. 560-572
Persistent link: https://www.econbiz.de/10011745445
Saved in:
87
Social networking : how small organisations are using
Facebook
and Twitter in engaging customers
Komodromos, Marcos
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 142-150
Persistent link: https://www.econbiz.de/10011745963
Saved in:
88
Understanding customers' continuous intention to use of social commerce via
Facebook
: a theoretical model and empirical examination
Herzallah, Fadi
;
Ayyash, Mohannad Moufeed
- In:
International journal of networking and virtual …
24
(
2021
)
4
,
pp. 387-407
Persistent link: https://www.econbiz.de/10012596094
Saved in:
89
Success factors of brand community management in social media
Göttel, Vincent
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
International journal of electronic business : IJEB
16
(
2021
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012508936
Saved in:
90
The social side of sustainability : well-being as a driver and an outcome of social relationships and interactions on social networking sites
Munzel, Andreas
;
Meyer-Waarden, Lars
;
Galan, Jean-Philippe
- In:
Technological forecasting & social change : an …
130
(
2018
),
pp. 14-27
Persistent link: https://www.econbiz.de/10011958226
Saved in:
First
Prev
5
6
7
8
9
10
11
12
13
14
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->