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Social media marketing strategies for educational programs
McCabe, Mary Beth; Weaver, Richard - In: Global journal of business research : GJBR 12 (2018) 2, pp. 53-62
Persistent link: https://www.econbiz.de/10011926701
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A service failure framework of hotels in Taiwan : adaptation of 7Ps marketing mix elements
Poh Theng Loo; Leung, Rosanna - In: Journal of vacation marketing : an international journal 24 (2018) 1, pp. 79-100
Persistent link: https://www.econbiz.de/10011876123
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Integrating online communities within business-to-business marketing communications : an exploratory study
Valos, Michael J.; Turner, Paul; Scheepers, Helana; … - In: Journal of marketing communications 24 (2018) 5, pp. 450-468
Persistent link: https://www.econbiz.de/10011880791
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International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.; Weaven, Scott; Perkins, Helen; … - In: Journal of international marketing 26 (2018) 1, pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
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How do alternative strategic orientations influence social media performance?
Valos, Michael J.; Mavondo, Felix T.; Nyadzayo, … - In: Journal of strategic marketing 27 (2019) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
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Digital marketing : the opportunity and the imperative
Ghoshal, Nandini Das - In: International journal of public sector performance … 6 (2020) 2, pp. 246-259
Persistent link: https://www.econbiz.de/10012206479
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Social media communications and marketing strategy : a taxonomical review of potential explanatory approaches
Pan, Yating; Torres, Ivonne M.; Zúñiga, Miguel Ángel - In: Journal of internet commerce 18 (2019) 1, pp. 73-90
Persistent link: https://www.econbiz.de/10012179562
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Investigating B-to-B social media implementation : E-Marketing Orientation and Media Richness Perspective
Liao, Ying Kai; Chang, Candice; Giang Nu To Truong - In: Journal of electronic commerce in organizations : the … 18 (2020) 1, pp. 18-35
Persistent link: https://www.econbiz.de/10012182749
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Students as valuable customers : integrating a social media marketing platform into customer relationship management capabilities for marketing higher education services
Wali, Andy Fred; Andy-Wali, Hope Adanne - In: Paradigm : the journal of Institute of Management Technology 22 (2018) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10012161067
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Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung; Kannan, P. K. - In: Journal of international marketing 28 (2020) 1, pp. 28-47
Persistent link: https://www.econbiz.de/10012167072