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Encouraging brand loyalty in fickle generation Y consumers

Lazarevic, Violet - In: Young consumers : insight and ideas for responsible … 13 (2012) 1, pp. 45-61

Persistent link: https://www.econbiz.de/10009535626

Longitudinal study of digital marketing strategies targeting Millennials

Smith, Katherine Taken - In: The journal of consumer marketing 29 (2012) 2, pp. 86-92

Persistent link: https://www.econbiz.de/10009542023

Reaching a moving target : how local TV stations are using digital tools to connect with Generation C

Ferguson, Douglas A.; Greer, Clark F. - In: JMM : the international journal on media management 18 (2016) 3/4, pp. 141-161

Persistent link: https://www.econbiz.de/10011649319

Segmenting targeting and positioning (STP) of generational cohorts Y,Z and alpha

Thomas, Mary Rani; George, Ginu - In: IIMS journal of management science 12 (2021) 2, pp. 115-129

Persistent link: https://www.econbiz.de/10013361252

Chapter 8 Generational Differences in Omnichannel Experience: Rising New Segment: Gen Z

Baykal, Bilge - 2020

Marketplaces are changing, and customers are demanding improved experiences where they want, how they want, and when they want. The omnichannel concept is perceived as an evolution of multichannel retailing, which implies a blurring division between the physical and online stores. In the...

Persistent link: https://www.econbiz.de/10015089682