Narrow search
Showing 161 - 170 of 114,503
Cover Image
Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui; Correia, Abel; Ross, Stephen; Rosado, António - In: International journal of sports marketing & sponsorship 16 (2014/15) 1, pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Cover Image
Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae; Kim, Yu Kyoum - In: Journal of nonprofit & public sector marketing 26 (2014) 3, pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
Cover Image
Experiential marketing in sport spectatorship service : a customer perspective
Chanavat, Nicolas; Bodet, Guillaume - In: European Sport management quarterly : ESMQ 14 (2014) 4, pp. 323-344
Persistent link: https://www.econbiz.de/10010413306
Cover Image
Comparison of television and gate demand in the National Basketball Association
Mongeon, Kevin; Winfree, Jason - In: Sport management review 15 (2012) 1, pp. 72-79
Persistent link: https://www.econbiz.de/10009517335
Cover Image
Women's 2011 Football World Cup : the impact of perceived images of women's soccer and the World Cup 2011 on interest in attending matches
Hallmann, Kirstin - In: Sport management review 15 (2012) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10009517339
Cover Image
Take me out to the yakyushiai : determinants of attendance at Nippon Professional Baseball games
Leeds, Michael A.; Sakata, Sumi - In: Journal of sports economics 13 (2012) 1, pp. 34-52
Persistent link: https://www.econbiz.de/10009521044
Cover Image
Do fans want their team to be competitive in the sport-term (the next game) or the long-term (the full season), and does the answer affect management decisions?
O'Reilly, Norm; Nadeau, John; Kaplan, Alan - In: European Sport management quarterly : ESMQ 11 (2011) 1, pp. 73-86
Persistent link: https://www.econbiz.de/10008937433
Cover Image
Customer discrimination and Fernandomania
Nutting, Andrew W. - In: Journal of sports economics 13 (2012) 4, pp. 406-430
Persistent link: https://www.econbiz.de/10009581201
Cover Image
Game attendance and outcome uncertainty in the National Hockey League
Coates, Dennis; Humphreys, Brad R. - In: Journal of sports economics 13 (2012) 4, pp. 364-377
Persistent link: https://www.econbiz.de/10009581207
Cover Image
Spectator consumption practices at the Roman games
Minowa, Yuko; Witkowski, Terrence H. - In: Journal of historical research in marketing 4 (2012) 4, pp. 510-531
Persistent link: https://www.econbiz.de/10009683215