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102
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92
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91
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86
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85
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84
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84
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82
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81
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80
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76
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72
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72
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70
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69
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69
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68
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67
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67
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67
Wansink, Brian
67
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66
Janssen, Maarten C. W.
65
Papapetrou, Evangelia
64
Paul, Justin
63
Chintagunta, Pradeep K.
62
Rezitis, Anthony N.
62
Bruwer, Johan
61
Ko, Eunju
60
Jang, Soocheong
59
Verhoef, Peter C.
58
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58
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55
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Asia Pacific journal of marketing and logistics
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Journal of retailing
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Journal of marketing management : MM
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Journal of marketing communications
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Cogent business & management
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Journal of fashion marketing and management
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Marketing letters : a journal of research in marketing
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The international review of retail, distribution and consumer research
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Applied economics
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Technological forecasting & social change : an international journal
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Journal of the Academy of Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marketing intelligence & planning
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Discussion paper / Centre for Economic Policy Research
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RePEc
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USB Cologne (EcoSocSci)
1,642
EconStor
1,152
BASE
142
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77
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161
Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
162
Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
Saved in:
163
Experiential marketing in sport spectatorship service : a customer perspective
Chanavat, Nicolas
;
Bodet, Guillaume
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
4
,
pp. 323-344
Persistent link: https://www.econbiz.de/10010413306
Saved in:
164
Comparison of television and gate demand in the National Basketball Association
Mongeon, Kevin
;
Winfree, Jason
- In:
Sport management review
15
(
2012
)
1
,
pp. 72-79
Persistent link: https://www.econbiz.de/10009517335
Saved in:
165
Women's 2011 Football World Cup : the impact of perceived images of women's soccer and the World Cup 2011 on interest in attending matches
Hallmann, Kirstin
- In:
Sport management review
15
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009517339
Saved in:
166
Take me out to the yakyushiai : determinants of attendance at Nippon Professional Baseball games
Leeds, Michael A.
;
Sakata, Sumi
- In:
Journal of sports economics
13
(
2012
)
1
,
pp. 34-52
Persistent link: https://www.econbiz.de/10009521044
Saved in:
167
Do fans want their team to be competitive in the sport-term (the next game) or the long-term (the full season), and does the answer affect management decisions?
O'Reilly, Norm
;
Nadeau, John
;
Kaplan, Alan
- In:
European Sport management quarterly : ESMQ
11
(
2011
)
1
,
pp. 73-86
Persistent link: https://www.econbiz.de/10008937433
Saved in:
168
Customer discrimination and Fernandomania
Nutting, Andrew W.
- In:
Journal of sports economics
13
(
2012
)
4
,
pp. 406-430
Persistent link: https://www.econbiz.de/10009581201
Saved in:
169
Game attendance and outcome uncertainty in the National Hockey League
Coates, Dennis
;
Humphreys, Brad R.
- In:
Journal of sports economics
13
(
2012
)
4
,
pp. 364-377
Persistent link: https://www.econbiz.de/10009581207
Saved in:
170
Spectator consumption practices at the Roman games
Minowa, Yuko
;
Witkowski, Terrence H.
- In:
Journal of historical research in marketing
4
(
2012
)
4
,
pp. 510-531
Persistent link: https://www.econbiz.de/10009683215
Saved in:
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