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Strategic international marketing : an advanced perspective

Melewar, T. C. (ed.) - 2012

"Strategic International Marketingaims to be the reference text of choice for readers seeking an international perspective for planning and organizing product or service management in global markets. It offers the most recent ideas, trendsand original research in the theory andpractice of global...

Persistent link: https://www.econbiz.de/10009406957

Customer experiences with brands : literature review and research directions

Ismail, Ahmed Rageh; Melewar, T. C.; Lim, Lynn; … - In: The marketing review 11 (2011) 3, pp. 205-225

Persistent link: https://www.econbiz.de/10009408590

Special issue on CRM : technology adoption, business implications, and social and cultural concerns

Ali, Maged; Melewar, T. C.; Dennis, Charles - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 391-392

Persistent link: https://www.econbiz.de/10009761858

The establishment of industrial branding through dyadic logistics partnership success (LPS) : the case of the Malaysian automotive and logistics industry

Rahman, Nor Aida Abdul; Melewar, T. C.; Sharif, Amir M. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 67-76

Persistent link: https://www.econbiz.de/10010359373

Universities and export market orientation : an exploratory study of UK post-92 universities

Asaad, Yousra; Melewar, T. C.; Cohen, Geraldine; … - In: Marketing intelligence & planning 31 (2013) 7, pp. 838-856

Persistent link: https://www.econbiz.de/10010227489

Editorial: Special issue : 2nd International Colloquium on place marketing and nation branding

Melewar, T. C.; Dennis, Charles - In: The marketing review 13 (2013) 3, pp. 229-232

Persistent link: https://www.econbiz.de/10010237426

Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda

Willi, Christine Hallier; Melewar, T. C.; Broderick, … - In: The marketing review 13 (2013) 2, pp. 103-123

Persistent link: https://www.econbiz.de/10010200658

Advancing branding research : a qualitative agenda

Melewar, T. C. (contributor) - 2014

Persistent link: https://www.econbiz.de/10010348885

A review of the uses of corporate reputation : different perspectives and definitions

Chen, Chen-Chu; Bang, Nguyen; Melewar, T. C.; Dennis, … - In: The marketing review 15 (2015) 3, pp. 263-288

Persistent link: https://www.econbiz.de/10011438100

Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective

Kohli, Gurdeep Singh; Melewar, T. C.; Yen, Dorothy - In: The marketing review 14 (2014) 4, pp. 383-405

Persistent link: https://www.econbiz.de/10011444956

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