Special issue on CRM : technology adoption, business implications, and social and cultural concerns
Maged Ali; T. C. Melewar; Charles Dennis
| Year of publication: |
2013
|
|---|---|
| Authors: | Ali, Maged ; Melewar, T. C. ; Dennis, Charles |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 3/4, p. 391-392
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| Subject: | Beziehungsmarketing | Relationship marketing | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009761858