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The impact of repeat attendance on event sponsorship effects
Lacey, Russell; Sneath, Julie Z.; Finney, R. Zachary; … - In: Journal of marketing communications 13 (2007) 4, pp. 243-255
Persistent link: https://www.econbiz.de/10003606553
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How fit connects service brand sponsors with consumers' passions for sponsored events
Lacey, Russell; Scheinbaum, Angeline Close - In: International journal of sports marketing & sponsorship 14 (2012/13) 3, pp. 212-228
Persistent link: https://www.econbiz.de/10009765605
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How the anticipation can be as great as the experience : explaining event sponsorship exhibit outcomes via affective forecasting
Scheinbaum, Angeline Close; Lacey, Russell - In: Journal of current issues and research in advertising : … 35 (2014) 2, pp. 209-224
Persistent link: https://www.econbiz.de/10010383925
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Fit Matters? : asymmetrical impact for effectiveness on sponsors and event marketers
Scheinbaum, Angeline Close; Lacey, Russell - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 2, pp. 71-82
Persistent link: https://www.econbiz.de/10010257039
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Event social responsibility : a note to improve outcomes for sponsors and events
Scheinbaum, Angeline Close; Lacey, Russell - In: Journal of business research : JBR 68 (2015) 9, pp. 1982-1986
Persistent link: https://www.econbiz.de/10011384219
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The role of faraway fans in sporting event sponsorship : why sponsor patronage is stronger among fans who travel far to events
Scheinbaum, Angeline Close; Krishen, Anjala S.; Lacey, … - In: Journal of advertising research 62 (2022) 1, pp. 49-61
Persistent link: https://www.econbiz.de/10013186363
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Communicating corporate responsibility to fit consumer perceptions : how sincerity drives event and sponsor outcomes
Scheinbaum, Angeline Close; Lacey, Russell; Liang, … - In: Journal of advertising research 57 (2017) 4, pp. 410-421
Persistent link: https://www.econbiz.de/10011884941
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Online consumer behavior : theory and research in social media, advertising, and e-tail
Scheinbaum, Angeline Close (contributor);  … - 2012
Persistent link: https://www.econbiz.de/10009561645
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Digital engagement : opportunities and risks for sponsors : consumer-viewpoint and practical considerations for marketing via mobile and digital platforms
Scheinbaum, Angeline Close - In: Journal of advertising research 56 (2016) 4, pp. 341-345
Persistent link: https://www.econbiz.de/10011628611
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A framework for the dark side of social media : from digital drama to digital over-engagement
Scheinbaum, Angeline Close - In: The dark side of social media : a consumer psychology …, (pp. 3-10). 2018
Persistent link: https://www.econbiz.de/10011740493