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Product line extension in consumer software markets in the presence of free alternatives
Baird, Aaron; Miller, Chadwick J.; Raghunathan, T. S.; … - In: Information systems research : ISR 27 (2016) 2, pp. 282-301
Persistent link: https://www.econbiz.de/10011508093
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Pay-What-You-Want : Praxisrelevanz und Konsumentenverhalten
Kim, Ju-Young; Natter, Martin; Spann, Martin - In: Journal of business economics : JBE 80 (2010) 2, pp. 147-169
Persistent link: https://www.econbiz.de/10003936207
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Bolstering and restoring feelings of competence via the IKEA effect
Mochon, Daniel; Norton, Michael I.; Ariely, Dan - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 363-369
Persistent link: https://www.econbiz.de/10009684906
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Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: The journal of product & brand management 31 (2022) 2, pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
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Consumer motives and willingness to co-create in professional and generic services
Neghina, Carmen; Bloemer, Johanna M.; Birgelen, Marcel van - In: Journal of service management 28 (2017) 1, pp. 157-181
Persistent link: https://www.econbiz.de/10011655006
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"Radio oder Schiebedach?" : Wirkung von mentalen Budgets auf das individuelle Produktwahlverhalten
Polak, Benjamin; Herrmann, Andreas; Heitmann, Mark; … - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 61 (2009) 7, pp. 783-803
Persistent link: https://www.econbiz.de/10003900808
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Verhaltensorientierter Ansatz zur Erklärung von Preisreaktionen bei Commodities und Empfehlungen für die Preissetzung auf Commodity-Märkten
Dost, Florian; Wilken, Robert - In: Commodity Marketing : Grundlagen, Besonderheiten, …, (pp. 133-147). 2011
Persistent link: https://www.econbiz.de/10008701318
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Product differentiation and market segmentation in applesauce : using a choice experiment to assess the value of organic, local, and nutrition attributes
James, Jennifer S.; Rickard, Bradley J.; Rossman, William J. - In: Agricultural and resource economics review : ARER 38 (2009) 3, pp. 357-370
Persistent link: https://www.econbiz.de/10008827105
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Willingness to pay for airline services : a stated choice experiment
Pereira, Pedro Telhado; Almeida, António; Menezes, Antonio - In: Advances in tourism economics : new developments, (pp. 165-173). 2009
Persistent link: https://www.econbiz.de/10003943782
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Value differentiation
Goodhue, Rachael E.; Rausser, Gordon C. - In: Journal of agricultural and resource economics : JARE ; … 28 (2003) 3, pp. 375-395
Persistent link: https://www.econbiz.de/10001969202