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Haverila, Matti
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ECONIS (ZBW)
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21
Developing a high-performance clustering framework for global market segmentation and strategic profiling
Kimiagari, Salman
;
Keivanpour, Samira
;
Haverila, Matti
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 93-116
Persistent link: https://www.econbiz.de/10012484042
Saved in:
22
Perceived product benefits and the project management performance : the role of the perceived supplier ranking
Haverila, Matti
;
Twyford, Jenny Carita
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
1
,
pp. 34-53
Persistent link: https://www.econbiz.de/10012181017
Saved in:
23
The impact of word-of-mouth (WOM) on attitudes, behavioural intentions, and actual usage of non-pharmaceutical interventions (NPIs) among early and late adopters
Haverila, Matti
;
Currie, Russell
;
Haverila, Kai Christian
; …
- In:
International journal of pharmaceutical and healthcare …
18
(
2024
)
2
,
pp. 300-324
Persistent link: https://www.econbiz.de/10014550387
Saved in:
24
Understanding the causes of defection among satisfied B2B service customers
Naumann, Earl
;
Haverila, Matti
;
Sajid Khan, M.
; …
- In:
Journal of marketing management : MM
26
(
2010
)
9
,
pp. 878-901
Persistent link: https://www.econbiz.de/10008453120
Saved in:
25
Cell phone product-market segments using product features as a cluster variate: a multi-country study
Haverila, Matti
;
Rod, Michel
;
Ashill, Nicholas
- In:
Journal of strategic marketing
21
(
2013
)
2
,
pp. 101-124
Persistent link: https://www.econbiz.de/10010095368
Saved in:
26
The drivers of customer satisfaction in strategic consulting engagements: A global study
Haverila, Matti
;
Bateman, Earl Robert
;
Naumann, Earl Robert
- In:
Management decision : MD
49
(
2011
)
8
,
pp. 1354-1371
Persistent link: https://www.econbiz.de/10009286413
Saved in:
27
Market intelligence and NPD success: a study of technology intensive companies in Finland
Haverila, Matti
;
Ashill, Nick
- In:
Marketing intelligence & planning
29
(
2011
)
5
,
pp. 556-577
Persistent link: https://www.econbiz.de/10009251717
Saved in:
28
Behavioral aspects of cell phone usage among youth: an exploratory study
Haverila, Matti
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
4
,
pp. 310-326
Persistent link: https://www.econbiz.de/10009803731
Saved in:
29
The role of user centric measures in the use of non-pharmaceutical interventions (NPIs)
Haverila, Matti
;
Haverila, Kai Christian
;
McLaughlin, …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 653-674
Persistent link: https://www.econbiz.de/10013440649
Saved in:
30
Engagement, participation, and relationship quality in the context of co-creation in brand communities
Haverila, Matti
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
10
(
2022
)
3
,
pp. 232-249
Persistent link: https://www.econbiz.de/10013390746
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