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"Is there a gap in the market, and is there a market in the gap?" : How advertising planning performs markets
Jacobi, Erik S.; Freund, James; Araujo, Luis - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 37-61
Persistent link: https://www.econbiz.de/10010511385
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Covert marketing unmasked : a legal and regulatory guide for practices that mask marketing messages
Petty, Ross D.; Andrews, J. Craig - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 7-18
Persistent link: https://www.econbiz.de/10003717267
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Commercializing social interaction : the ethics of stealth marketing
Martin, Kelly D.; Smith, N. Craig - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 45-56
Persistent link: https://www.econbiz.de/10003717280
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The stealth influence of covert marketing and much ado about what may be nothing
Rotfeld, Herbert Jack - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 63-68
Persistent link: https://www.econbiz.de/10003717433
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Marketing planning by design : systematic planning for successful marketing strategy
Strauß, Ralf E.; Strauss, Ralf - 2008
Persistent link: https://www.econbiz.de/10003754632
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Guerilla-Marketing in Theorie und Praxis : zur Anwendung und Umsetzung in Deutschland und Großbritannien
Ballnus, Annett - 2008
Persistent link: https://www.econbiz.de/10003743731
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Durchbrechen des Gewohnten durch Below-the-line-Kommunikation
Esch, Franz-Rudolf; Krieger, Kai Harald; Strödter, Kristina - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 85-106). 2009
Persistent link: https://www.econbiz.de/10003765980
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Marketing-Kommunikation : der Beitrag der Agenturen
Käfer, Günter; Vieregge, Henning von - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 1287-1302). 2009
Persistent link: https://www.econbiz.de/10003766287
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Are all consumers equal? : segmentation : the statute of limitations
Stockdale, Mark - 2009
Persistent link: https://www.econbiz.de/10003784825
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Strategies for leveraging master brands : how to bypass the risks of direct extentions
Farquhar, Peter H.; Han, Julia Y.; Herr, Paul M.; … - 2009
Persistent link: https://www.econbiz.de/10003784834