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Markendifferenzierung ohne klassische Werbung? : zur Stimulation sozialer Interaktion zwischen Kunden

Groeger, Lars - In: Markendifferenzierung : innovative Konzepte zur …, (pp. 197-217). 2011

Persistent link: https://www.econbiz.de/10008699584

Word-of-mouth marketing influence on offline and online communications : evidence from case study research

Groeger, Lars; Buttle, Francis A. - In: Journal of marketing communications 20 (2014) 1/2, pp. 21-41

Persistent link: https://www.econbiz.de/10010243432

Word-of-mouth marketing influence on offline and online communications : evidence from case study research

Groeger, Lars; Buttle, Francis A. - In: Word of mouth and social media, (pp. 20-40). 2014

Persistent link: https://www.econbiz.de/10010409814

Word-of-mouth marketing : towads an improved understanding of multi-generational campaign reach

Groeger, Lars; Buttle, Francis A. - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1186-1208

Persistent link: https://www.econbiz.de/10010414809

Virale Informationsverarbeitung : mit System den Faktor Zufall minimieren

Koppelmann, Udo; Groeger, Lars - In: Marketing review St. Gallen : Marketingfachzeitschrift … 26 (2009) 1, pp. 6-10

Persistent link: https://www.econbiz.de/10003803908

Design Thinking : Exploring Opportunities for the Design Industry and Business in Australia

Sobel, Leanne - 2012

Design thinking has been explored internationally as a tool for business seeking innovation as documented by influential authors, practitioners and scholars across business, design, governments and academia. However, the adoption of design thinking in Australia appears to be lagging in...

Persistent link: https://www.econbiz.de/10013096019

Deciphering word-of-mouth marketing campaign reach : everyday conversation versus institutionalized word of mouth

Groeger, Lars; Buttle, Francis A. - In: Journal of advertising research 56 (2016) 4, pp. 368-384

Persistent link: https://www.econbiz.de/10011628614

Capturing value from non-paying consumers' engagement behaviours : field evidence and development of a theoretical model

Groeger, Lars; Moroko, Lara; Hollebeek, Linda D. - In: Journal of strategic marketing 24 (2016) 3/4, pp. 190-209

Persistent link: https://www.econbiz.de/10011591911

Adapt fast or die slowly : complex adaptive business models at Cisco Systems

Groeger, Lars; Bruce, Kyle; Rolfe, Iain - In: Industrial marketing management : the international … 77 (2019), pp. 102-115

Persistent link: https://www.econbiz.de/10012004186

Who says what to whom in what channel? : a rules theoretic perspective on word-of-mouth marketing

Buttle, Francis A.; Groeger, Lars - In: Journal of marketing management : MM 33 (2017) 13/14, pp. 1035-1059

Persistent link: https://www.econbiz.de/10011850299

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