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Wirkung des Mitarbeiterverhaltens auf die Markenpersönlichkeit

Wentzel, Daniel; Tomczak, Torsten; Herrmann, Andreas - In: Marketing : ZFP ; journal of research and management 30 (2008) 3, pp. 133-146

Persistent link: https://www.econbiz.de/10003743090

Der Einfluss des Sponsorings auf das Mitarbeiterverhalten

Hoffmeyer, Hermann Christoph - 2007

Persistent link: https://www.econbiz.de/10003659931

Organisational marketing, identity and the creative brand

Powell, Shaun - In: The journal of brand management : an international journal 15 (2007/08) 1, pp. 41-56

Persistent link: https://www.econbiz.de/10003541542

Relationship of advertising appeals, corporate reputation and brand advocacy : the mediation role of brand loyalty

Mahmood, Asif; Haider, Syed Zeeshan - In: LogForum : elektroniczne czasopismo naukowe z dziedziny … 16 (2020) 2, pp. 287-298

Persistent link: https://www.econbiz.de/10012269836

Brand and reputation as quality signals on regulated markets

Kick, Markus; Littich, Martina - 2015

Legislation put into effect in 2009 has dramatically altered the health insurance system in Germany by introducing premium equality in order to foster new competition between the German statutory health insurance funds based on quality rather than price. The statutory health insurance (SHI)...

Persistent link: https://www.econbiz.de/10011925932

The price premium induced by branding : a health care case study

Kick, Markus - 2015

the current market, but equally important to voluntary coverage options. Corporate reputation and a provider's brand name … lose importance, but are still a major quality signal within consumers' choice decisions. The brand name TK (Technical …

Persistent link: https://www.econbiz.de/10011925937

The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty

Sharifah Faridah Syed Alwi; Ali, Sulaiman Muhammad; … - In: Business ethics quarterly : the journal of the Society … 27 (2017) 3, pp. 393-422

Persistent link: https://www.econbiz.de/10011735309

The perceptions of supplier-buyer relations and its affect on the corporate brand

Flax, Jeremy; Bick, Geoff; Abratt, Russell - In: The journal of brand management : an international journal 23 (2016) 1, pp. 22-37

Persistent link: https://www.econbiz.de/10011482855

Brand evaluations in sponsorship versus celebrity endorsement

Schnittka, Oliver; Hofmann, Julian; Johnen, Marius; … - In: International journal of market research 65 (2023) 1, pp. 126-144

Persistent link: https://www.econbiz.de/10014233831

The impact of user-generated fake news on brand equity : moderating mechanisms of brand attitude and corporate reputation

Stiehler-Mulder, Beate E.; Maduku, Daniel K. - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 146-171

Persistent link: https://www.econbiz.de/10014340168

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