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48
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Bang, Nguyen
39
Press, World Trade
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Schmidt, Holger J.
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Foroudi, Pantea
36
Iglesias, Oriol
36
Ind, Nicholas
36
Romaniuk, Jenni
36
Sutter, Matthias
36
Zhang, Jingjing
36
Herrmann, Andreas
35
Uggla, Henrik
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Ko, Eunju
33
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eSocialSciences
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OECD
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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Psychology & marketing
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Research
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Journal of advertising research
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Marketing intelligence & planning
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Strategic Direction
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International journal of hospitality management
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Asia Pacific journal of marketing and logistics
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Journal of economic behavior & organization : JEBO
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The IUP journal of brand management : IJBRM
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Journal of the Academy of Marketing Science
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Journal of economic theory
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Innovatives Markenmanagement
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Journal of promotion management : innovations in planning and applied research
86
Marketing letters : a journal of research in marketing
86
The Trademark reporter
85
NBER working paper series
84
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of internet marketing and advertising : IJIMA
81
Journal of fashion marketing and management
80
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Tourism management : research, policies, practice
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Showing
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date (oldest first)
1
Communication
strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
Saved in:
2
Markenloyalität durch persönliche
Kommunikation
: eine dyadische Analyse von Verkäufer-Kunden-Interaktionen am Beispiel der Marke BMW
Brexendorf, Tim Oliver
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003927090
Saved in:
3
Markenwert und Markenwertermittlung : eine systematische Modelluntersuchung und -bewertung
Bentele, Günter
;
Buchele, Mark-Steffen
;
Hoepfner, Jörg
; …
-
2009
-
3. Aufl.
Persistent link: https://www.econbiz.de/10003858812
Saved in:
4
Markenkommunikation 2.0 : die Vermittlung emotionaler Marken-Erlebnisse im Web 2.0
Fauser, Simon Georg
;
Lenhard, Eleonore
-
2016
Persistent link: https://www.econbiz.de/10011484955
Saved in:
5
Advertising and promotion : communicating brands
Hackley, Christopher E.
-
2005
Persistent link: https://www.econbiz.de/10002411189
Saved in:
6
Markenwert und Markenwertermittlung : eine systematische Modelluntersuchung und -bewertung
Bentele, Günter
;
Buchele, Mark-Steffen
;
Hoepfner, Jörg
; …
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001852394
Saved in:
7
Die Macht der Marken : Geschichte und Gegenwart
Schütz, Petra
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001706434
Saved in:
8
Brand
worlds : a guide to creating holistic worlds of
brand
experiences through
communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
9
Advertising and promotion : communicating brands
Hackley, Christopher E.
-
2005
-
Online-Ausg.
. Case examples are used to illustrate the power of advertising to portray
brand
'personalities' in terms that resonate with …
Persistent link: https://www.econbiz.de/10013207751
Saved in:
10
"Don't pretend to be my friend!" when an informal
brand
communication
style backfires on social media
Grety, Anaïs
;
Horváth, Csilla
;
Belei, Nina
;
Riel, …
- In:
Journal of business research : JBR
74
(
2017
),
pp. 77-89
Persistent link: https://www.econbiz.de/10011675398
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