Advertising and promotion : communicating brands
Chris Hackley
| Year of publication: |
2005
|
|---|---|
| Authors: | Hackley, Christopher E. |
| Publisher: |
London [u.a.] : SAGE |
| Subject: | Werbung | Advertising | Markenführung | Brand management | Marketingmanagement | Marketing management | Verkaufsförderung | Sales promotion | Markenartikel | Brand | Kommunikation | Communication | Marketing |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
Online Resource
| Extent: | 264 S Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Einführung ; Bibliografie |
| Language: | English |
| Notes: | (pbk) : £24.99 |
| ISBN: | 0-7619-4153-3 ; 0-7619-4154-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002411189