Advertising and promotion : communicating brands

Chris Hackley

This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures

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Year of publication:	2005 ; Online-Ausg.
Authors:	Hackley, Christopher E.
Publisher:	London : SAGE
Subject:	Werbung \| Advertising \| Markenführung \| Brand management \| Marketingmanagement \| Marketing management \| Verkaufsförderung \| Sales promotion \| Markenartikel \| Brand \| Kommunikation \| Communication \| Marketing

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Extent:	Online Ressource (264 p.) col. ill.
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Einführung ; Bibliografie
Language:	English
Notes:	Includes bibliographical references and index. - Description based on print version record This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures
ISBN:	978-1-4462-7878-9 ; 978-1-4462-7878-9 ; 978-0-7619-4153-8 ; 978-0-7619-4153-8
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013207751