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Commodity Branding : Skizzen z...
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100
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99
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94
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90
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89
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86
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82
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75
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72
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71
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71
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70
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64
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62
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61
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61
Peitz, Martin
61
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60
Kirchgeorg, Manfred
60
Reinecke, Sven
54
Sattler, Henrik
54
McDonald, Malcolm
52
Balmer, John M. T.
51
Jabbar, Mohammad A.
51
Kreutzer, Ralf T.
50
Phau, Ian
50
Sheth, Jagdish N.
50
Armstrong, Gary
49
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49
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48
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47
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47
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Charles H. Dyson School of Applied Economics and Management, Cornell University
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Department of Agribusiness and Applied Economics, North Dakota State University
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Haufe-Lexware GmbH & Co. KG
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European Journal of Marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing Intelligence & Planning
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Journal of Food Distribution Research
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Springer eBook Collection
206
Psychology & marketing
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Strategic Direction
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Journal of marketing
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Journal of strategic marketing
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Asia Pacific journal of marketing and logistics
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Europäische Hochschulschriften / 5
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Journal of the Academy of Marketing Science
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Consumer Marketing
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Journal of marketing communications
148
Management Science
140
Springer eBook Collection / Business and Economics
135
International journal of hospitality management
134
Tourism management : research, policies, practice
134
Journal of travel and tourism marketing
131
Journal of Agricultural and Applied Economics
130
Gabler Edition Wissenschaft
124
Discussion paper / Centre for Economic Policy Research
119
International journal of industrial organization
117
Research
117
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116
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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1
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62,565
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date (oldest first)
1
Wie wichtig sind Marken bei Commodities? : eine konzeptionelle Analyse
Leischnig, Alexander
;
Geigenmüller, Anja
- In:
Commodity Marketing : Grundlagen, Besonderheiten, …
,
(pp. 115-132)
.
2011
Persistent link: https://www.econbiz.de/10008701319
Saved in:
2
Markenerosion : Eine systemtheoretische Ursache-Wirkungs-Analyse
Lodde, Adele Patricia
-
2010
Persistent link: https://www.econbiz.de/10008689534
Saved in:
3
The colorful company : effects of brand logo colorfulness on consumer judgments
Song, Jiaqi
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1610-1620
Persistent link: https://www.econbiz.de/10013280176
Saved in:
4
Wie kommt man an junge Verbraucher ran? :
Produktdifferenzierung
als Strategie
Schweickert, Eric
- In:
Wege zu besserem Image und Ansehen : Landwirte in der …
,
(pp. 197-209)
.
2003
Persistent link: https://www.econbiz.de/10003283305
Saved in:
5
Strategisches Mehrmarkencontrolling : ein Beitrag zur integrierten und dynamischen Koordination von Markenportfolios
Kullmann, Mathias
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003307848
Saved in:
6
Markenerosion : eine systemtheoretische Ursache-Wirkungs-Analyse
Lodde, Adele Patricia
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008662769
Saved in:
7
The relevance of irrelevance in brand communication
Albrecht, Carmen-Maria
;
Neumann, Marcus M.
;
Haber, Tobias E.
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10008857026
Saved in:
8
Nachhaltige Markendifferenzierung von Commodities : Besonderheiten und Ansatzpunkte im Rahmen der identitätsbasierten Markenführung
Bohmann, Tim
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008773416
Saved in:
9
Differentiating with brand personality in economy hotel segment
Li, Xiangping
;
Yen, Chih-lun
;
Uysal, Muzaffer
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
4
,
pp. 323-333
Persistent link: https://www.econbiz.de/10010421441
Saved in:
10
Variantenvielfalt und Intramarkenimagekonfusion
Burmann, Christoph
;
Kohtes, Robert
-
2014
Persistent link: https://www.econbiz.de/10010480971
Saved in:
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