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Kundenbindung bei Commodities...
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63
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62
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60
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Tourism management : research, policies, practice
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1
Differenzierung von Commodities am Beispiel von Hochleistungskraftstoffen
Möller, Sabine
;
Roltsch, Sebastian
- In:
Commodity Marketing : Grundlagen, Besonderheiten, …
,
(pp. 457-477)
.
2011
Persistent link: https://www.econbiz.de/10008701966
Saved in:
2
Effects of corporate reputations, relationships and competing suppliers'
marketing
programmes on customers' cross-buying intentions
Jeng, Shih-Ping
- In:
The service industries journal
28
(
2008
)
1/2
,
pp. 15-26
Persistent link: https://www.econbiz.de/10003732911
Saved in:
3
Social-relational capabilities : strategic transformation of brand resources to increase brand equity
Mathur, Manisha
- In:
The international review of retail, distribution and …
34
(
2024
)
1
,
pp. 73-103
Persistent link: https://www.econbiz.de/10014558993
Saved in:
4
Wie wichtig sind Marken bei Commodities? : eine konzeptionelle Analyse
Leischnig, Alexander
;
Geigenmüller, Anja
- In:
Commodity Marketing : Grundlagen, Besonderheiten, …
,
(pp. 115-132)
.
2011
Persistent link: https://www.econbiz.de/10008701319
Saved in:
5
Commodity Branding : Skizzen zu einem markenwert-zentrierten Ansatz und empirische Hinweise zu dessen erfolgreicher Umsetzung
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Commodity Marketing : Grundlagen, Besonderheiten, …
,
(pp. 81-114)
.
2011
Persistent link: https://www.econbiz.de/10008701320
Saved in:
6
Ansätze zur De-Commoditisierung im Energiesektor : das Fallbeispiel VNG
Kaltefleiter, Bernhard
;
Enke, Margit
- In:
Commodity Marketing : Grundlagen, Besonderheiten, …
,
(pp. 479-488)
.
2011
Persistent link: https://www.econbiz.de/10008701965
Saved in:
7
Markenerosion : Eine systemtheoretische Ursache-Wirkungs-Analyse
Lodde, Adele Patricia
-
2010
Persistent link: https://www.econbiz.de/10008689534
Saved in:
8
Preisunzufriedenheit als Determinante der Kundenabwanderung bei Commodity-Dienstleistungen
Spiecker, Daniel
;
Stauss, Bernd
- In:
Commodity Marketing : Grundlagen, Besonderheiten, …
,
(pp. 209-235)
.
2011
Persistent link: https://www.econbiz.de/10008701977
Saved in:
9
On the evaluation of product customization strategies in a vertically differentiated market
Wong, Hartanto
;
Lesmono, Dharma
- In:
International journal of production economics
144
(
2013
)
1
,
pp. 105-117
Persistent link: https://www.econbiz.de/10009770128
Saved in:
10
Preisorientierte Kundenabwanderung bei Commodity-Dienstleistungen
Spiecker, Daniel
-
2013
Persistent link: https://www.econbiz.de/10013430884
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