Effects of corporate reputations, relationships and competing suppliers' marketing programmes on customers' cross-buying intentions
Year of publication: |
2008
|
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Authors: | Jeng, Shih-Ping |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 28.2008, 1/2, p. 15-26
|
Subject: | Firmenimage | Corporate reputation | Markenführung | Brand management | Produktdifferenzierung | Product differentiation | Beziehungsmarketing | Relationship marketing |
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