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Moment-to-Moment Optimal Brand...
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Theorie
58
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54
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23
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19
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Wedel, Michel
286
Pieters, Rik
143
Kamakura, Wagner A.
48
DeSarbo, Wayne S.
29
Zeelenberg, Marcel
21
Baumgartner, Hans
15
DeSarbo, Wayne
14
Teixeira, Thales S.
14
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11
Böckenholt, Ulf
11
Ebbes, Peter
10
Haaijer, Rinus
10
Zhang, Jie
10
Hofstede, Frenkel ter
9
Kamakura, Wagner
9
Lenk, Peter
9
Sándor, Zsolt
8
Vriens, Marco
8
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6
Rouwendal, Jan
6
Rust, Roland T.
6
Batra, Rajeev
5
Franses, Philip Hans
5
Lans, Ralf van der
5
Naik, Prasad A.
5
Paap, Richard
5
Pieters, F. G. M. (Rik)
5
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5
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5
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5
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4
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4
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4
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4
Horen, Femke van
4
Kim, Youngchan
4
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4
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4
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4
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4
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1
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1
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9
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9
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8
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7
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7
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
7
Journal of Business Research
6
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Research Report / Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
6
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6
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5
Psychometrika
5
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4
International Series in Quantitative Marketing
4
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4
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Organizational Behavior and Human Decision Processes
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4
Conjoint measurement : methods and applications
3
Fundamentals of marketing research ; Vol. 6
3
Journal of Business & Economic Statistics
3
Journal of behavioral decision making
3
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3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of the Academy of Marketing Science
3
Management Science
3
Operations research, Management science : OR MS ; the international literature digest
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Psychology & marketing
3
Statistica Neerlandica
3
Economics Letters
2
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ECONIS (ZBW)
202
OLC EcoSci
95
RePEc
76
BASE
9
USB Cologne (EcoSocSci)
8
Other ZBW resources
3
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81
Consumer evaluation of copycat brands : the effect of imitation type
Horen, Femke van
;
Pieters, Rik
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 246-255
Persistent link: https://www.econbiz.de/10009613720
Saved in:
82
The benefits of behaving badly on occasion : successful regulation by planned hedonic deviations
Vale, Rita Coelho do
;
Pieters, Rik
;
Zeelenberg, Marcel
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10011478801
Saved in:
83
Who talks to whom? Intra- and interdisciplinary communication of economics journals
Pieters, Rik
;
Baumgartner, Hans
- In:
Journal of economic literature
40
(
2002
)
2
,
pp. 483-509
Persistent link: https://www.econbiz.de/10001688036
Saved in:
84
When salespeople lose face : differential coping responses to customer-versus manager-evoked shame
Verbeke, Willem J. M. I.
;
Pieters, Rik
;
Zeelenberg, Marcel
-
1999
Persistent link: https://www.econbiz.de/10001433432
Saved in:
85
Consumer evaluation of money as a gift : a two-utility model and an empirical test
Pieters, Rik
;
Robben, Henry S.
- In:
Kyklos : international review for social sciences
52
(
1999
)
2
,
pp. 173-200
Persistent link: https://www.econbiz.de/10001440264
Saved in:
86
The influence of marketing journals : a citation analysis of the discipline and its sub-areas
Baumgartner, Hans
(
contributor
);
Pieters, Rik
(
contributor
)
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001537253
Saved in:
87
Visual attention during brand choice : the impact of time pressure and task motivation
Pieters, Rik
;
Warlop, Luk
-
1998
Persistent link: https://www.econbiz.de/10000990869
Saved in:
88
Generalizations in marketing using meta-analysis with multiple measurements
Bijmolt, Tammo H. A.
;
Pieters, Rik
-
1998
Persistent link: https://www.econbiz.de/10000992086
Saved in:
89
Importance, cohesion, and structural equivalence in the evolving citation network of the international journal of research in marketing
Pieters, Rik
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000995208
Saved in:
90
Using means-end structures for benefit segmentation in a service industry
Botschen, Günther
- In:
Advances in services marketing
,
(pp. 155-180)
.
1997
Persistent link: https://www.econbiz.de/10001297065
Saved in:
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