An agenda for a social constructionist perspective on corporate communication. It seeks to do so by focusing on the mission statement as an aspect of corporate communications. Previously unpublished research on mission statement design and use in the UK is used as a basis for an analysis of the...

Purpose – Simon Cowell, the impresario behind The X Factor , a popular television talent show, has often been compared to P.T. Barnum, the legendary nineteenth century showman. This paper aims to examine the alleged parallels in detail and attempts to assess this “Barnum reborn” argument....

The concept of Integrated Marketing Communications (IMC) is receiving increasing attention in many academic and practioner media, primarily from an organisational perspective. Yet, influence of integrated communications programmes on consumers is difficult to establish in the literature....