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Selected contributions to market based management

Sarstedt, Marko - 2008

Persistent link: https://www.econbiz.de/10004922223

Nutzung von Kundenprofilen im E-Commerce : dargestellt am Beispiel des B2C E-Commerce in der Schweiz

Risch, Daniel - 2008 - 1. Aufl.

Persistent link: https://www.econbiz.de/10004925761

Sales Management : shaping future sales leaders

Tanner, John F.; Honeycutt, Earl D.; Erffmeyer, Robert C. - 2009 - Internat. ed.

Persistent link: https://www.econbiz.de/10004926919

Buying styles : simple lessons for selling the way your customer buys

Wilkinson, Michael (contributor) - 2009

Persistent link: https://www.econbiz.de/10004940634

Services marketing : a contemporary approach

Boshoff, Christo; Du Plessis, Flip - 2009

Persistent link: https://www.econbiz.de/10004943040

Predictive marketing : easy ways every marketer can use customer analytics and big data

Artun, Ömer; Levin, Dominique - 2015

Cover; Title Page; Copyright; Contents; Introduction: Who Should Read This Book; Part 1 A Complete Predictive Marketing Primer; Chapter 1 Big Data and Predictive Analytics Are Now Easily Accessible to All Marketers; The Predictive Marketing Revolution; The Power of Customer Equity; Predictive...