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Digital public relations : online reputation management
Cakim, Idil - In: New media and public relations, (pp. 135-144). 2007
Persistent link: https://www.econbiz.de/10003553498
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Juristische Kommunikation (Litigation Public Relations)
Lies, Jan - In: Public Relations : ein Handbuch, (pp. 190-194). 2008
Persistent link: https://www.econbiz.de/10003767148
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Image repair tactics and information subsidies during fraud crises
Caldiero, Christopher T.; Taylor, Maureen; Ungureanu, Lia - In: Journal of public relations research : a quarterly … 21 (2009) 2, pp. 218-228
Persistent link: https://www.econbiz.de/10003847752
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Ausblick - Reputationsmanagement und Krisentraining
Möhrle, Hartwin - In: Krisen-PR : Krisen erkennen, meistern und vorbeugen - …, (pp. 219-221). 2007
Persistent link: https://www.econbiz.de/10003501220
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"Corporate image at stake" : the impact of crises and response strategies on consumer perceptions of corporate brand alliances
Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya - In: Journal of business research : JBR 117 (2020), pp. 839-849
Persistent link: https://www.econbiz.de/10012288104
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"To trust or not to trust" : the impact of social media influencers on the reputation of corporate brands in crisis
Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya; … - In: Journal of business research : JBR 119 (2020), pp. 464-480
Persistent link: https://www.econbiz.de/10012417030
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Communicating sadness : the impact of emotional crisis communication on the organizational post-crisis reputation
Schoofs, Lieze; Claeys, An-Sofie - In: Journal of business research : JBR 130 (2021), pp. 271-282
Persistent link: https://www.econbiz.de/10012544790
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How the interplay of consumer-brand identification and crises influences the effectiveness of corporate response strategies
Ma, Liang - In: International journal of business communication : IJBC … 60 (2023) 1, pp. 84-104
Persistent link: https://www.econbiz.de/10014228974
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Krisenmanagement und Kommunikation : das Wort ist ein Schwert - die Wahrheit ein Schild
Garth, Arnd Joachim - 2008 - 1. Auflage
Persistent link: https://www.econbiz.de/10014008857