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Der FC St. Pauli von 1910 e.V. : von der Fankurve ins Web 2.0
Wegmann, Thomas - In: Community-Marketing : wie Unternehmen in sozialen …, (pp. 123-133). 2008
Persistent link: https://www.econbiz.de/10003709963
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Eliten-Marketing : wie Sie Entscheider erreichen
Oltmanns, Torsten; Diekmann, Christiane; Böhm, Vera - 2008
Persistent link: https://www.econbiz.de/10003597413
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It takes two to tango : the interplay between decision logics, communication strategies and social media engagement in start-ups
Rudeloff, Christian; Pakura, Stefanie; Eggers, Fabian; … - In: Review of managerial science : RMS 16 (2022) 3, pp. 681-712
Persistent link: https://www.econbiz.de/10013191543
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How entrepreneurs build brands and reputation with social media PR : empirical insights from start-ups in Germany
Pakura, Stefanie; Rudeloff, Christian - In: Journal of small business and entrepreneurship : JSBE 35 (2023) 2, pp. 153-180
Persistent link: https://www.econbiz.de/10014234756
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Building the garden and making arena sports big time : "Tex" Rickard and his legacy in sport marketing
Seifried, Chad S.; Wilde, Ari de - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 452-470
Persistent link: https://www.econbiz.de/10010467244
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Der Einsatz von Facebook als Marketinginstrument in Organisationen der sozialen Arbeit : Chancen und Risiken
Niesbach, Jutta - 2013
Persistent link: https://www.econbiz.de/10009705120
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Erfolgsstory München Marathon : mit Kommunikation ans Ziel
Moses, Ursula - In: Public Relations im Sport : Basiswissen - Arbeitsfelder …, (pp. 147-153). 2011
Persistent link: https://www.econbiz.de/10009425183
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Motorsport/Formel 1 : der Reiz der PR heute und ein Blick in die Zukunft
Haasper, Florian - In: Public Relations im Sport : Basiswissen - Arbeitsfelder …, (pp. 124-129). 2011
Persistent link: https://www.econbiz.de/10009425185
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Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie; Cashmore, Ernest; Dixon, Kevin; … - In: International journal of sport management and marketing … 24 (2024) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
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Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodies
Eagleman, Andrea N. - In: Sport management review 16 (2013) 4, pp. 488-497
Persistent link: https://www.econbiz.de/10010239249