Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing : the core
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
38
Marketing management
28
Marketingmanagement
28
Strategisches Management
11
Vereinigte Staaten
7
USA
5
Absatz
3
Consumer behaviour
3
Kaufleute
3
Konsumentenverhalten
3
Merchants
3
Absatzplanung
2
Absatzpolitik
2
Brand
2
Brand image
2
Brand management
2
Einzelhandel
2
Entwicklungsgebiet
2
Fallstudiensammlung
2
Innovation
2
Lebensversicherung
2
Markenartikel
2
Markenführung
2
Markenimage
2
Marktforschung
2
Theorie
2
Theory
2
United States
2
curriculum design
2
Advertising industry
1
Appalachen
1
Arbeitergewerkschaft
1
Arbeitsmarkt
1
Betriebsgrösse
1
Betriebswirtschaftliche Einführungsschriften
1
Betriebswirtschaftslehre
1
Bewertung
1
Brand advocacy
1
Brand equity
1
Brand names
1
more ...
less ...
Online availability
All
Undetermined
15
Free
1
Type of publication
All
Article
54
Book / Working Paper
49
Type of publication (narrower categories)
All
Lehrbuch
20
Textbook
19
Article in journal
10
Aufsatz in Zeitschrift
10
Glossar enthalten
8
Glossary included
8
Bibliografie enthalten
5
Bibliography included
5
Bibliographie
3
Case study
3
Fallstudie
3
Aufsatz im Buch
2
Book section
2
CD-ROM, DVD
2
review-article
2
Bibliografie
1
Collection of articles of several authors
1
Medienkombination
1
Reprint
1
Sammelwerk
1
research-article
1
more ...
less ...
Language
All
English
61
Undetermined
41
Hungarian
1
Author
All
Kerin, Roger A.
80
Rudelius, William
34
Hartley, Steven W.
32
Peterson, Robert A.
21
Harvey, Michael G.
5
Sethuraman, Raj
5
Berkowitz, Eric N.
4
Dubinsky, Alan J.
4
Gobeli, David H.
4
Howard, Daniel J.
4
Cron, William L.
3
Mahajan, Vijay
3
Bakula, William J.
2
Kish, Paulette
2
Muller, Eitan
2
Patti, Charles H.
2
Przybylowski, Krzysztof
2
Riskey, Dwight R.
2
Ross, Ivan
2
Varaiya, Nikhil
2
Wood, Glenn L.
2
Bacon, Donald R.
1
Brown, Stephen W.
1
Cardozo, Richard N.
1
Cross, James
1
Czepiel, John A.
1
Erickson, W. Bruce
1
Erickson, Walter Bruce
1
Gengler, Charles
1
Hoel, Robert F.
1
Howard, Daniel
1
Ingram, Thomas N.
1
Kalyanaram, Gurumurthy
1
Karakaya, Fahri
1
Kennedy, Susan L.
1
Macinnis, Deborah J.
1
Mcalister, Leigh
1
Nelson, J. Russell
1
O'Regan, Rob
1
Paul, Pallab
1
more ...
less ...
Institution
All
American Marketing Association
1
Published in...
All
Journal of marketing
5
Journal of Business Research
4
Journal of business research : JBR
4
Journal of the Academy of Marketing Science
4
Business Horizons
3
Business horizons
3
McGraw-Hill/Irwin series in marketing
3
California management review
2
Journal of retailing
2
Advances in business marketing : a research annual
1
Always learning
1
Brand management ; Vol. 1
1
European Journal of Marketing
1
Handbook of marketing strategy
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Marketing Review
1
International marketing review
1
Journal of Business & Industrial Marketing
1
Journal of Consumer Marketing
1
Journal of education for business
1
Journal of leisure research
1
Journal of marketing education : JME
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of strategic marketing
1
Management Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing knowledge series
1
McGraw-Hill Irwin series in marketing
1
Patronage behavior and retail management
1
Polish-American MBA at the Warsaw School of Economics : lessons learned from an international partnership
1
Psychology & marketing
1
Review of marketing : 1981
1
Strategic management journal
1
The Irwin/McGraw-Hill series in marketing
1
The Journal of Business
1
The journal of business : B
1
The journal of product & brand management
1
The journal of product innovation management : an internat. publication of the Product Development & Management Association
1
The journal of risk and insurance : the journal of the American Risk and Insurance Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
57
USB Cologne (EcoSocSci)
21
OLC EcoSci
11
RePEc
9
Other ZBW resources
4
BASE
1
Showing
61
-
70
of
103
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
A surname brand effect explanation for consumer brand preference and advocacy
Howard, Daniel
;
Kerin, Roger A.
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 362-370
Persistent link: https://www.econbiz.de/10010224843
Saved in:
62
Marketing strategy
Peterson, Robert A.
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10008773105
Saved in:
63
Impact of product life cycle stages on barriers to entry
Karakaya, Fahri
;
Kerin, Roger A.
- In:
Journal of strategic marketing
15
(
2007
)
4
,
pp. 269-280
Persistent link: https://www.econbiz.de/10003629892
Saved in:
64
Cannibalism and new product development
Kerin, Roger A.
- In:
Business horizons
21
(
1978
)
5
,
pp. 25-31
Persistent link: https://www.econbiz.de/10002219426
Saved in:
65
Mergers and acquisitions in retailing : a review and critical analysis
Kerin, Roger A.
;
Varaiya, Nikhil
- In:
Journal of retailing
61
(
1985
)
1
,
pp. 9-34
Persistent link: https://www.econbiz.de/10002219436
Saved in:
66
Methodological considerations in corporate mail surveys : a research note
Kerin, Roger A.
;
Harvey, Michael G.
- In:
Journal of business research : JBR
4
(
1976
)
3
,
pp. 277-281
Persistent link: https://www.econbiz.de/10002219439
Saved in:
67
Multinational corporations versus organized labor : divergent views on domestic unemployment
Harvey, Michael G.
;
Kerin, Roger A.
- In:
California management review
18
(
1976
)
3
,
pp. 5-13
Persistent link: https://www.econbiz.de/10002837503
Saved in:
68
The quality of self-report data : review and synthesis
Peterson, Robert A.
;
Kerin, Roger A.
- In:
Review of marketing : 1981
,
(pp. 5-20)
.
1981
Persistent link: https://www.econbiz.de/10002663760
Saved in:
69
Store image measurement in patronage research : fact and artifact
Peterson, Robert A.
;
Kerin, Roger A.
- In:
Patronage behavior and retail management
,
(pp. 293-306)
.
1983
Persistent link: https://www.econbiz.de/10002663798
Saved in:
70
Assessing trade show functions and performance : an exploratory study
Kerin, Roger A.
- In:
Journal of marketing
51
(
1987
)
3
,
pp. 87-94
Persistent link: https://www.econbiz.de/10001052857
Saved in:
First
Prev
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
