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Kotler, Philip
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112
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85
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76
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65
Kreutzer, Ralf T.
62
Pepels, Werner
62
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61
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56
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54
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50
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50
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47
Keller, Kevin Lane
47
Lim, Weng Marc
47
Havránek, Tomáš
46
Jaffe, Adam B.
46
Sheth, Jagdish N.
46
Backhaus, Klaus
44
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44
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43
Burmann, Christoph
43
Chan, Kam C.
43
Dwivedi, Yogesh Kumar
43
Fritz, Wolfgang
43
Albers, Sönke
42
Azoulay, Pierre
42
Kumar, V.
42
Tomczak, Torsten
42
Kirchgeorg, Manfred
41
Paul, Justin
41
Frey, Bruno S.
40
Skiera, Bernd
40
Esch, Franz-Rudolf
37
Pitt, Leyland F.
37
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36
Lindgreen, Adam
36
Ferreira, João J. M.
35
Köseoglu, Mehmet Ali
35
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26
Edward Elgar Publishing
22
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8
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7
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European journal of marketing : EJM
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Journal of business ethics : JOBE
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Journal of the Academy of Marketing Science
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Springer eBook Collection
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Marketing intelligence & planning
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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The journal of business & industrial marketing
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Tourism management : research, policies, practice
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NBER working paper series
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International journal of production research
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International journal of advertising : the review of marketing communications
142
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
134
Europäische Hochschulschriften / 5
130
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
130
International journal of contemporary hospitality management
129
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
127
Psychology & marketing
123
International journal of management reviews : IJMR
117
Journal of management : JOM
111
The journal of brand management : an international journal
110
International journal of technology marketing : IJTMkt
106
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International journal of production economics
105
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ECONIS (ZBW)
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1
Special issue on marketing within the enterprise and beyond
Chintagunta, Pradeep K.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009373356
Saved in:
2
Introduction to the special issue on marketing within the enterprise and beyond
Chintagunta, Praddep K.
;
Desai, Preyas S.
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1511
Persistent link: https://www.econbiz.de/10009313063
Saved in:
3
Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben
;
Schanski, Morgan
;
Lee, Seung-eun
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
Saved in:
4
A review of the interactive marketing literature in the context of personal selling and sales management : a research agenda
Rodriguez, Michael
;
Dixon, Andrea L.
;
Peltier, James
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 294-308
Persistent link: https://www.econbiz.de/10010433947
Saved in:
5
Evolution of digital marketing communication : bibliometric analysis and network visualization from key articles
Kim, Juran
;
Kang, Seungmook
;
Lee, Ki Hoon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 552-563
Persistent link: https://www.econbiz.de/10012544872
Saved in:
6
Strategic use of social media within business-to-business (B2B) marketing : a systematic literature review
Cartwright, Severina
;
Liu, Hongfei
;
Raddats, Chris
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 35-58
Persistent link: https://www.econbiz.de/10013206306
Saved in:
7
Digital marketing strategies based on the e-business model : literature review and future directions
Saura, José Ramón
;
Palos-Sanchez, Pedro R.
;
Correia, …
- In:
Organizational transformation and managing innovation …
,
(pp. 86-103)
.
2019
Persistent link: https://www.econbiz.de/10011950371
Saved in:
8
Affiliate marketing : an overview and analysis of emerging literature
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Alryalat, …
- In:
The marketing review
17
(
2017
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011760026
Saved in:
9
Adoption of digital marketing in tourism SMEs : a review and research agenda
Sharma, Ankita
;
Sharma, Swati
- In:
Management research review
47
(
2024
)
7
,
pp. 1077-1095
Persistent link: https://www.econbiz.de/10014537140
Saved in:
10
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
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