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Marketing investments in sport venue naming rights and the market value of the firm
Goldberg, David M.; Deane, Jason K.; Rakes, Terry R.; … - In: International journal of sport management and marketing … 19 (2019) 3/4, pp. 233-252
Persistent link: https://www.econbiz.de/10012059517
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The secret sauce for Super Bowl advertising : what makes marketing work in the world's most watched event?
Kim, Jin-woo; Freling, Traci H.; Grisaffe, Douglas B. - In: Journal of advertising research 53 (2013) 2, pp. 134-149
Persistent link: https://www.econbiz.de/10009778474
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Olympic sponsorships, stock prices, and trading activity
Baim, Dean V.; Goukasian, Levon; Misch, Marilyn B. - In: International journal of sport finance 10 (2015) 2, pp. 175-195
Persistent link: https://www.econbiz.de/10011284947
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The impact of international football matches on primary sponsors and shareholder wealth
Bouchet, Adrien; Doellman, Thomas W.; Troilo, Michael; … - In: Journal of sport management : the official journal of … 29 (2015) 2, pp. 200-210
Persistent link: https://www.econbiz.de/10010526787
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Impacts of international sports events on the stock market : evidence from the announcement of the 18th Asian games and 30th Southeast Asian games
Harjito, Dwiraptono Agus; Alam, Mahmudul; Rani Ayu … - In: International journal of sport finance 16 (2021) 3, pp. 139-147
Persistent link: https://www.econbiz.de/10012666776
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The economic impact of Olympic Games : effects of host country announcements on stock market returns
Engelhardt, Bryan; Matheson, Victor A.; Yen, Alex; … - 2017
Persistent link: https://www.econbiz.de/10012063679
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Corruption and sponsor value : an event study analysis
Chakravarti, Pritha; Boronczyk, Felix - In: International journal of sport finance 16 (2021) 1, pp. 44-56
Persistent link: https://www.econbiz.de/10012508275
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The economic impact of Olympic Games : effects of host country announcements on stock market returns
Engelhardt, Bryan; Matheson, Victor A.; Yen, Alex; … - In: International journal of sport finance 13 (2018) 3, pp. 243-260
Persistent link: https://www.econbiz.de/10011954641
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A dichotomy of sport sponsorships : does the nature of competition among sponsors matter?
Doellman, Thomas W.; Walkup, Brian R.; Bouchet, Adrien; … - In: Journal of sport management : the official journal of … 36 (2022) 2, pp. 188-198
Persistent link: https://www.econbiz.de/10013426060
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Stock markets' reactions to the announcement of the hosts : an event study in the analysis of large sporting events in the years 1976-2032
Zawadzki, Krystian M.; Potrykus, Marcin - In: Journal of sports economics 24 (2023) 6, pp. 759-800
Persistent link: https://www.econbiz.de/10014325794