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Information processing of audiences exposed to public service advertising messages for Special Olympics : a cognitive response approach

Park, Meungguk; Turner, Brian A.; Pastore, Donna L.; … - In: International journal of sports marketing & sponsorship 17 (2016) 3, pp. 277-298

Persistent link: https://www.econbiz.de/10011607959

Allan, David; Tryce, Stephanie A. - In: International journal of sports marketing & sponsorship 17 (2016) 4, pp. 333-348

Persistent link: https://www.econbiz.de/10011608072

The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation

Lee, Minkyo; Potter, Robert F.; Lim, Choong Hoon; … - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 4, pp. 221-235

Persistent link: https://www.econbiz.de/10012000628

Sponsorship and advertising in sport : a study of consumers' attitude

Cheong, Cherie; Pyun, Do Young; Leng, Ho Keat - In: European Sport management quarterly : ESMQ 19 (2019) 3, pp. 287-311

Persistent link: https://www.econbiz.de/10012177397

A longitudinal analysis of the changing roles of gender in advertising : a content analysis of Super Bowl commercials

Hatzithomas, Leonidas; Boutsouki, Christina; Ziamou, … - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 864-887

Persistent link: https://www.econbiz.de/10011618446

Super returns to Super Bowl ads?

Stephens-Davidowitz, Seth; Varian, Hal R.; Smith, Michael D. - In: Quantitative marketing and economics : QME 15 (2017) 1, pp. 1-28

Persistent link: https://www.econbiz.de/10011710351

Digital engagement with Super Bowl commercials : analysing likeability, length, and mood

Loveland, Karen Ann; Smith, Katherine Taken; Smith, L. … - In: International journal of sport management and marketing … 23 (2023) 4, pp. 275-289

Persistent link: https://www.econbiz.de/10014311030

Super bowl XLVII TV advertising in the USA : male and female impressions among college students

Akcay, Okan; Dalgin, M. Halim - In: Eurasian business review 6 (2016) 1, pp. 25-36

Super Bowl Advertising among college students to determine what characteristics of the ads were significant what …

Persistent link: https://www.econbiz.de/10011631620

Shareholders' reaction to ethical image of sports teams : an event study in the Indian Premier League

Jaikumar, Saravana; Pingali, Viswanath; Virmani, Vineet - In: Decision 46 (2019) 4, pp. 283-300

Persistent link: https://www.econbiz.de/10012140282

The impact of the Olympics on the causality between the Chinese and international equity markets

Wang, Bo; Xiao, Donghua; Guo, Xiaozhu; Hu, Xuming - In: International review of economics & finance : IREF 94 (2024), pp. 1-10

Considering the economic impact of hosting the Olympic Games, this work explores the relationship between the Chinese and international equity markets before and after the two Olympic Games hosted in China. We choose SSEC as the representative of the Chinese equity markets, and use DJI and N225...

Persistent link: https://www.econbiz.de/10014582569