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The Get Ready Mind-Set: How Ge...
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Consumer behaviour
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advertising
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visual attention
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101
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6
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Pieters, Rik
143
Baumgartner, Hans
90
Wedel, Michel
50
Weijters, Bert
21
Zeelenberg, Marcel
21
Bosmans, Anick
6
Warlop, Luk
6
Lans, Ralf van der
5
Rosbergen, Edward
5
Steenkamp, Jan-Benedict E.M.
5
Zhang, Jie
5
Geuens, Maggie
4
Horen, Femke van
4
Jong, Martijn G. de
4
Steenkamp, Jan-Benedict E. M.
4
Sujan, Mita
4
Yi, Sunghwan
4
Bettman, James R.
3
Botschen, Günther
3
Fox, Jean-Paul
3
Herpen, Erica van
3
Homburg, Christian
3
Rupper, Peter
3
Teixeira, Thales S.
3
Thelen, Eva M.
3
Vale, Rita Coelho do
3
van Horen, Femke
3
Bagozzi, Richard
2
Batra, Rajeev
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Baumgartner, H.
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Bijmolt, Tammo
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Botschen, Guenther
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Cabooter, Elke
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Cheng, Andong
2
Cote, Joseph A.
2
Goldberg, Marvin E.
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Grewal, Rajdeep
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Gunasti, Kunter
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Hulland, John
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Tilburg University, Center for Economic Research
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2
Center for Economic Research <Tilburg>
1
Royal Economic Society - RES
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
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Journal of marketing research : JMR
23
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of Consumer Research
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
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6
Marketing Science
6
Discussion Paper / Tilburg University, Center for Economic Research
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International journal of service industry management : IJSIM
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Journal of Economic Psychology
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2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of retailing
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Kyklos : international review for social sciences
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2
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Psychometrika
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Research Report / Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
2
Working papers in marketing
2
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ECONIS (ZBW)
91
OLC EcoSci
64
RePEc
48
USB Cologne (EcoSocSci)
13
Other ZBW resources
5
BASE
3
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121
Analyst earning forecasts and advertising and R&D budgets : role of agency theoretic monitoring and bonding costs
Elsen, Millie
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10011537829
Saved in:
122
The buffer effect : the role of color when advertising exposures are brief and blurred
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 134-143
Persistent link: https://www.econbiz.de/10010497612
Saved in:
123
The stopping power of advertising : measures and effects of visual complexity
Pieters, Rik
;
Wedel, Michel
;
Batra, Rajeev
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 48-60
Persistent link: https://www.econbiz.de/10009237713
Saved in:
124
Consumer evaluation of copycat brands : the effect of imitation type
Horen, Femke van
;
Pieters, Rik
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 246-255
Persistent link: https://www.econbiz.de/10009613720
Saved in:
125
The benefits of behaving badly on occasion : successful regulation by planned hedonic deviations
Vale, Rita Coelho do
;
Pieters, Rik
;
Zeelenberg, Marcel
- In:
Journal of consumer psychology : JCP : the official …
26
(
2016
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10011478801
Saved in:
126
Eye-movement analysis of search effectiveness
Lans, Ralf van der
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of the American Statistical Association : JASA
103
(
2008
)
482
,
pp. 452-461
Persistent link: https://www.econbiz.de/10003751735
Saved in:
127
When salespeople lose face : differential coping responses to customer-versus manager-evoked shame
Verbeke, Willem J. M. I.
;
Pieters, Rik
;
Zeelenberg, Marcel
-
1999
Persistent link: https://www.econbiz.de/10001433432
Saved in:
128
Consumer evaluation of money as a gift : a two-utility model and an empirical test
Pieters, Rik
;
Robben, Henry S.
- In:
Kyklos : international review for social sciences
52
(
1999
)
2
,
pp. 173-200
Persistent link: https://www.econbiz.de/10001440264
Saved in:
129
Visual attention during brand choice : the impact of time pressure and task motivation
Pieters, Rik
;
Warlop, Luk
-
1998
Persistent link: https://www.econbiz.de/10000990869
Saved in:
130
Generalizations in marketing using meta-analysis with multiple measurements
Bijmolt, Tammo H. A.
;
Pieters, Rik
-
1998
Persistent link: https://www.econbiz.de/10000992086
Saved in:
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