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Using item response theory to measure extreme response style in marketing research : a global investigation
Jong, Martijn G. de; Steenkamp, Jan-Benedict E. M.; … - In: Journal of marketing research : JMR 45 (2008) 1, pp. 104-115
Persistent link: https://www.econbiz.de/10003696876
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Nachfolgemanagement in KMU als interdisziplinäre Herausforderung : Generationenwechsel oder Eigentumsübergang in KMU erfordern aktives Management und die richtigen Partner
Baumgartner, Hans; Bühler, Simon - In: Der Schweizer Treuhänder : Monatsschrift für … 81 (2007) 5, pp. 348-351
Persistent link: https://www.econbiz.de/10003478987
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Socially desirable response tendencies in survey research
Steenkamp, Jan-Benedict E. M.; Jong, Martijn G. de; … - In: Journal of marketing research : JMR 47 (2010) 2, pp. 199-214
Persistent link: https://www.econbiz.de/10003965457
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Misresponse to reversed and negated items in surveys : a review
Weijters, Bert; Baumgartner, Hans - In: Journal of marketing research : JMR 49 (2012) 5, pp. 737-747
Persistent link: https://www.econbiz.de/10009659272
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Commentary on "Common method bias in marketing : causes, mechanisms, and procedural remedies"
Baumgartner, Hans; Weijters, Bert - In: Journal of retailing 88 (2012) 4, pp. 563-566
Persistent link: https://www.econbiz.de/10009719236
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The effect of familiarity with the response category labels on item response to likert scales
Weijters, Bert; Geuens, Maggie; Baumgartner, Hans - In: Journal of consumer research : JCR ; an … 40 (2013/14) 2, pp. 368-381
Persistent link: https://www.econbiz.de/10009786431
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Coping with guilt and shame in the impulse buying context
Yi, Sunghwan; Baumgartner, Hans - In: Journal of economic psychology : research in economic … 32 (2011) 3, pp. 458-467
Persistent link: https://www.econbiz.de/10009295352
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The effect of fitness branding on restrained eaters' food consumption and postconsumption physical activity
Koenigstorfer, Joerg; Baumgartner, Hans - In: Journal of marketing research : JMR 53 (2016) 1, pp. 124-138
Persistent link: https://www.econbiz.de/10011450429
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Assessing measurement invariance through multi-sample structural equation modeling
Steenkamp, Jan-Benedict E. M. - In: Die Kausalanalyse : ein Instrument der empirischen …, (pp. 399-426). 1998
Persistent link: https://www.econbiz.de/10001299875
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Die Kausalanalyse als Instrument der Marketingforschung : eine Bestandsaufnahme
Homburg, Christian - In: Journal of business economics : JBE 65 (1995) 10, pp. 1091-1108
Persistent link: https://www.econbiz.de/10001187177