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A Multistage, Multiprocess Analysis of Consumer Judgment : A Selective Review and Conceptual Framework

Wyer, Robert S.; Kardes, Frank R. - In: Journal of Consumer Psychology 30 (2020) 2, pp. 339-364

Persistent link: https://www.econbiz.de/10012189373

The face is the index of the mind : understanding the association between self-construal and facial expressions

Yang, Defeng; Shen, Hao; Wyer, Robert S. - In: European Journal of Marketing 55 (2021) 6, pp. 1664-1678

Purpose: This study aims to examine the relationship between consumers’ emotional expressions and their self-construals. The authors suggest that because an independent self-construal can reinforce the free expression of emotion, the expression of extreme emotions is likely to become...

Persistent link: https://www.econbiz.de/10012539562

The contrasting influences of incidental anger and fear on responses to a service failure

Su, Lei; Wan, Lisa C.; Wyer, Robert S. - In: Psychology & Marketing 35 (2018) 9, pp. 666-675

Persistent link: https://www.econbiz.de/10012083910

The downside of purchasing a servant brand : The effect of servant brand consumption on consumer charitable behavior

Ho, Cony M.; Lin, Szu‐Han (Joanna); Wyer, Robert S. - In: Psychology & Marketing 38 (2021) 11, pp. 2019-2033

Persistent link: https://www.econbiz.de/10012633154

The effect of material and experiential consumption on goal pursuit

Ho, Cony M.; Wyer, Robert S. - In: Psychology & Marketing 38 (2021) 12, pp. 2305-2313

Persistent link: https://www.econbiz.de/10012633178

Differences in perspective and the influence of charitable appeals : when imagining oneself as the victim is not beneficial

Hung, Iris W.; Wyer, Robert S. - In: Journal of marketing research : JMR 46 (2009) 3, pp. 421-434

Persistent link: https://www.econbiz.de/10003867365

Effects of temporal distance and memory on consumer judgments

Kim, Yeung-jo; Park, Jongwon; Wyer, Robert S. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 634-645

Persistent link: https://www.econbiz.de/10003919325

The effect of past behavior on variety seeking : automatic and deliberative influences

Shen, Hao; Wyer, Robert S. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 1, pp. 33-42

Persistent link: https://www.econbiz.de/10003958589

Brand synergy effects in multiple brand extensions

Shine, Byung Chul; Park, Jongwon; Wyer, Robert S. - In: Journal of marketing research : JMR 44 (2007) 4, pp. 663-670

Persistent link: https://www.econbiz.de/10003569754

Social psychology and consumer psychology : an unexplored interface

Wyer, Robert S.; Adaval, Rashmi - In: Social psychology of consumer behavior, (pp. 19-61). 2009

Persistent link: https://www.econbiz.de/10003812931