Tsai, Fu-Sheng; Kuo, Chin-Chiung; Lin, Julia L. - In: Economies : open access journal 8 (2020) 4/106, pp. 1-27
Transaction Cost Economics is one of the most critical theories for business studies, including Franchise research. Knowing this stream of research well can help researchers to ground and sustain their studies on a more solid theoretical foundation. Through a Scientometric literature review via...