//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A service perspective on IBM's...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Markenführung
17,016
Brand management
16,994
Dienstleistungssektor
12,307
Service industry
11,282
Markenartikel
9,117
Konsumentenverhalten
8,667
Consumer behaviour
8,658
Brand
8,023
Markenimage
7,397
Brand image
7,253
Beziehungsmarketing
3,301
Relationship marketing
3,298
Deutschland
2,990
Germany
2,505
Markenpolitik
2,221
Theorie
2,022
Theory
1,999
Social Web
1,869
Social web
1,866
Innovation
1,740
USA
1,638
Online-Marketing
1,634
Marketingmanagement
1,613
Internet marketing
1,600
Marketing management
1,585
United States
1,558
Industrie
1,381
Dienstleistungsqualität
1,327
Service quality
1,327
Manufacturing industries
1,279
Werbewirkung
1,242
Advertising effects
1,222
Dienstleistung
1,208
Marketing
1,168
Kundenzufriedenheit
1,136
Customer satisfaction
1,135
Indien
1,088
India
1,078
Services
1,077
Luxusgüter
978
more ...
less ...
Online availability
All
Undetermined
9,791
Free
5,607
Type of publication
All
Article
22,291
Book / Working Paper
12,716
Journal
323
Other
10
Type of publication (narrower categories)
All
Article in journal
16,823
Aufsatz in Zeitschrift
16,823
Aufsatz im Buch
4,299
Book section
4,299
Graue Literatur
2,846
Non-commercial literature
2,846
Working Paper
1,834
Arbeitspapier
1,665
Hochschulschrift
1,402
Thesis
1,027
Collection of articles of several authors
1,017
Sammelwerk
1,017
Case study
624
Fallstudie
624
Aufsatzsammlung
577
Amtsdruckschrift
472
Government document
472
Konferenzschrift
310
Statistik
297
Statistics
243
Bibliografie enthalten
215
Bibliography included
215
Dissertation u.a. Prüfungsschriften
215
Conference paper
187
Konferenzbeitrag
187
Conference proceedings
183
Reprint
147
No longer published / No longer aquired
132
Lehrbuch
123
Ratgeber
115
Article
107
Guidebook
107
Textbook
104
Handbook
61
Handbuch
61
Advisory report
57
Gutachten
57
Mehrbändiges Werk
53
Multi-volume publication
53
Collection of articles written by one author
45
more ...
less ...
Language
All
English
26,475
German
6,440
Undetermined
1,412
French
363
Spanish
176
Italian
132
Russian
111
Polish
81
Portuguese
36
Swedish
35
Dutch
33
Hungarian
25
Finnish
24
Lithuanian
22
Czech
18
Danish
17
Slovak
16
Romanian
10
Ukrainian
10
Bulgarian
8
Norwegian
8
Arabic
7
Malay (macrolanguage)
7
Slovenian
7
Serbian
6
Thai
6
Chinese
6
Afrikaans
5
Indonesian
5
Japanese
5
Korean
5
Croatian
4
Kazakh
3
Valencian
2
Modern Greek (1453-)
2
Azerbaijani
1
Estonian
1
Multiple languages
1
Albanian
1
Turkish
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
140
Burmann, Christoph
133
Baumgarth, Carsten
94
Bruhn, Manfred
88
Meffert, Heribert
80
Huber, Frank
74
Melewar, T. C.
73
Keller, Kevin Lane
68
Ahlert, Dieter
63
De Chernatony, Leslie
55
Sattler, Henrik
55
Tomczak, Torsten
46
Balmer, John M. T.
45
Bauer, Hans H.
45
Loureiro, Sandra Maria Correia
42
Gallouj, Fai͏̈z
41
Mattoo, Aaditya
41
Rahman, Zillur
41
Wiedmann, Klaus-Peter
41
Fournier, Susan
40
Phau, Ian
40
Bang, Nguyen
38
Merrilees, Bill
38
Schmidt, Holger J.
37
Ind, Nicholas
36
Corsten, Hans
35
Kaiser, Ulrich
35
Foroudi, Pantea
34
Ko, Eunju
33
Romaniuk, Jenni
33
Strebinger, Andreas
33
Uggla, Henrik
33
Herrmann, Andreas
32
Rubalcaba-Bermejo, Luis
32
MacInnis, Deborah J.
31
Cuadrado Roura, Juan R.
30
Daniels, Peter W.
30
Kernstock, Joachim
30
Völckner, Franziska
30
Aaker, David A.
29
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
134
National Bureau of Economic Research
78
OECD
47
Gesellschaft zur Erforschung des Markenwesens
28
UNCTAD
28
Université Paris-Dauphine (Paris IX)
27
Europäische Kommission / Statistisches Amt
26
Verlag Dr. Kovač
21
Europäische Kommission
20
Edward Elgar Publishing
17
Haufe-Lexware GmbH & Co. KG
15
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
15
Organisation for Economic Co-operation and Development
14
World Bank
14
Deutsches Institut für Wirtschaftsforschung
13
Markenverband
13
IGI Global
12
Information Resources Management Association
12
USA / Bureau of the Census
12
Asian Development Bank
11
Centre on Transnational Corporations
11
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
Zentrum für Europäische Wirtschaftsforschung
10
Österreichisches Institut für Wirtschaftsforschung
10
American Marketing Association
9
International Trade Centre
9
Statistics Canada, Government of Canada
9
NetLibrary, Inc
8
Springer Gabler <Firma>
8
Thailand / Samnakngān sathiti hǣng chāt
8
Allgemeines Treuunternehmen
7
Campus Verlag
7
Erasmus Research Institute of Management
7
Institut national de la statistique et des études économiques <Frankreich>
7
Malaysia / Jabatan Perangkaan
7
Nomos Verlagsgesellschaft
7
Nordrhein-Westfalen / Landesamt für Datenverarbeitung und Statistik
7
Université Paris-Dauphine
7
Books on Demand GmbH <Norderstedt>
6
Frankreich / Commissariat Général du Plan
6
more ...
less ...
Published in...
All
Journal of business research : JBR
736
The journal of brand management : an international journal
608
SpringerLink / Bücher
413
The journal of product & brand management
393
Journal of retailing and consumer services
354
The service industries journal
313
Industrial marketing management : the international journal for industrial and high-tech firms
159
Psychology & marketing
151
European journal of marketing : EJM
148
International journal of hospitality management
133
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
126
Springer eBook Collection
118
Asia Pacific journal of marketing and logistics
114
Journal of marketing
114
Journal of strategic marketing
114
Journal of marketing research : JMR
112
The journal of services marketing
111
Marketing intelligence & planning
110
Journal of advertising research
109
Journal of marketing management : MM
108
Journal of marketing communications
106
Journal of the Academy of Marketing Science
95
The IUP journal of brand management : IJBRM
95
Innovatives Markenmanagement
88
Research
85
The Trademark reporter
82
Marketing letters : a journal of research in marketing
80
NBER working paper series
80
Journal of fashion marketing and management
76
Journal of service management
76
Service business
76
Markenartikel : das Magazin für Markenführung
75
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
74
Journal of international consumer marketing
74
International journal of production economics
73
International marketing review
73
Journal of promotion management : JPM
73
Journal of promotion management : innovations in planning and applied research
73
Tourism management : research, policies, practice
73
Cogent business & management
72
more ...
less ...
Source
All
ECONIS (ZBW)
33,086
USB Cologne (EcoSocSci)
1,283
RePEc
524
EconStor
329
BASE
63
ArchiDok
22
OLC EcoSci
20
Other ZBW resources
9
USB Cologne (business full texts)
4
more ...
less ...
Showing
1
-
10
of
35,340
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
2
Service inside : the impact of ingredient service branding on quality perceptions and behavioral intentions
Helm, Sabrina V.
;
Özergin, Berrin
- In:
Industrial marketing management : the international …
50
(
2015
),
pp. 142-149
Persistent link: https://www.econbiz.de/10011411720
Saved in:
3
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
Saved in:
4
The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
Saved in:
5
Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Chu, Rongwei
; …
- In:
International journal of contemporary hospitality management
26
(
2014
)
7
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
Saved in:
6
The effects of
brand
identity on
brand
performance in the service sector
Casidy, Riza
;
Prentice, Catherine
;
Wymer, Walter
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 651-665
Persistent link: https://www.econbiz.de/10012202785
Saved in:
7
Effect of quality products, services and
brand
on customer satisfaction at McDonald's
Priyono, Priyono Iyon
- In:
Inventi impact: retailing & consumer services
(
2018
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012145738
Saved in:
8
Die zunehmende Bedeutung von Dienstleistungsmarken
Bruhn, Manfred
- In:
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
,
(pp. 213-225)
.
2001
Persistent link: https://www.econbiz.de/10001572317
Saved in:
9
The service
brand
as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
10
Consumer reaction to service rebranding
Collange, Véronique
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 178-186
Persistent link: https://www.econbiz.de/10010469052
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->