focused on brand and product global strategies involving a new type of operational manager: the global business manager. …

The study aims to examine brand management model in Iran's professional Football League (2011-2012) with emphasis on … brand image. The study was descriptive-survey one. A sample of Iranian professional football league fans (N=911) responded 4 … relationships among the research variables. The analyses of data showed three dimensions of brand image influenced on fan’s brand …

internationalization of enterprises and brand management, allowing for the construction of long-term relationships with other parts of the …

paper we analyze the brand management strategy ViviVerde” pursued by Coop and, with an analysis of the demand elasticity of …

brand management importance. However, because of lack in marketing knowledge and bad brand management, development of … fashion brand is the most critical factor in successful business activity in textile and clothing industry. …

. On the other hand, the main link between the company and the customer is its brand, or brands, where the company itself … may be recognized as a brand. Generally speaking, it is possible to say that brand management and brand equity are used … increasingly in everyday business. The concept of brand equity has a very important role because brand represents one of the most …

This paper describes the characteristics of brand management in the context of the companies in Slovenia that are … consolidation of brand effectiveness and the companies’ reputation and ascertains whether the companies with a higher level of … internationalization employ a larger number of less tangible brand performance criteria than those with a lower level of …

In luxury brand management, experiences are essential. However, most of what we know about designing customer … specific approach to brand management. Using a grounded theory approach, we present a framework consisting of seven principles … traditional frameworks of brand management. By compiling best practices and the commonalities amongst the interviewed companies …