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51
Comparison of selected internationally recognized
brand
valuation methods
Janoskova, Katarina
;
Križanová, Anna
- In:
Oeconomia Copernicana
8
(
2017
)
1
,
pp. 99-110
Persistent link: https://www.econbiz.de/10012228792
Saved in:
52
Follow the leader or go your own way : the use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding
Chaifetz, Marshal
;
Smith, Nicholas Pace
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 358-366
Persistent link: https://www.econbiz.de/10012286206
Saved in:
53
Measuring
brand
experiences cross-nationally
Saari, Ulla A.
;
Mäkinen, Saku J.
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 86-104
Persistent link: https://www.econbiz.de/10011704267
Saved in:
54
Brand
lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
55
Market niche as a method of
brand
promotion
Boienko, Оlena
;
Susidenko, Оleksii
- In:
Baltic Journal of Economic Studies
5
(
2019
)
1
,
pp. 15-20
Persistent link: https://www.econbiz.de/10012209157
Saved in:
56
The influence of global
brand
distribution on
brand
popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
Saved in:
57
Naked consumer's mind under branded dress : case study of Slovak Republic
Kliestikova, Jana
;
Durana, Pavol
;
Kovacova, Maria
- In:
Central European business review : CEBR
8
(
2019
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10012157632
Saved in:
58
Sport brands :
brand
relationships and consumer behavior
Kunkel, Thilo
;
Biscaia, Rui
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
Saved in:
59
Inspiring
brand
positionings with mixed qualitative methods : a case of pet food
Morais, Robert J.
- In:
Journal of business anthropology
9
(
2020
)
2
,
pp. 251-274
Persistent link: https://www.econbiz.de/10012432440
Saved in:
60
Brand
-compliant behavior of outside sales people : its importance, challenges and ensuring that it is embraced
Mahadevan, Jochen
;
Zinkann, Reinhard Christian
- In:
Transfer : Zeitschrift für Kommunikation und …
67
(
2021
)
1
,
pp. 72-74
Persistent link: https://www.econbiz.de/10012490387
Saved in:
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