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Word of mouth on the web : the impact of web 2.0 on consumer purchase decisions
Riegner, Cate - In: Journal of advertising research 47 (2007) 4, pp. 436-447
Persistent link: https://www.econbiz.de/10003614082
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Unleashing the power of word of mouth : creating brand advocacy to drive growth
Keller, Ed - In: Journal of advertising research 47 (2007) 4, pp. 448-452
Persistent link: https://www.econbiz.de/10003614085
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Self-generated advertisements : testimonials and the perils of consumer exaggeration
Shimp, Terence A.; Wood, Stacy L.; Smarandescu, Laura - In: Journal of advertising research 47 (2007) 4, pp. 453-461
Persistent link: https://www.econbiz.de/10003614090
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Response to activewear apparel advertisements by US baby boomers : an examination of cognitive versus chronological age factors
Wray, Anja Zurcher; Hodges, Nancy - In: Journal of fashion marketing and management 12 (2008) 1, pp. 8-23
Persistent link: https://www.econbiz.de/10003696343
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A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra; Terlutter, Ralf; Chan, Kara; Mueller, Barbara - In: Cutting edge international research, (pp. 297-312). 2010
Persistent link: https://www.econbiz.de/10003985205
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Strategic change within the pharmaceutical industry : the impact of direct-to-consumer advertising for prescription medicines
Hughes-Morgan, Margaret; Kendrick, Joelle L.; Morgan, … - In: International journal of information systems and change … 4 (2009/10) 3, pp. 246-257
Persistent link: https://www.econbiz.de/10003986646
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To fund or not to fund : assessment of the potential impact of a regional promotion campaign
Carpio, Carlos E.; Isengildina-Massa, Olga - In: Journal of agricultural and resource economics : JARE ; … 35 (2010) 2, pp. 245-260
Persistent link: https://www.econbiz.de/10008653882
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Online advertising effectiveness : a cross-cultural comparison
Brettel, Malte; Spilker-Attig, Andrea Maria Renate - In: Journal of research in interactive marketing : … 4 (2010) 3, pp. 176-196
Persistent link: https://www.econbiz.de/10008656167
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Celebrity endorsements in advertisements and consumer perceptions : a cross-cultural study
Biswas, Somdutta; Hussain, Mahmood; O'Donnell, Kathleen - In: Journal of global marketing 22 (2009) 2, pp. 121-137
Persistent link: https://www.econbiz.de/10003857679