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An Integrative Model of Market Orientation on Innovation Performance

Wahyuni, Ni Made - 2020

Objective - This paper seeks to provide new insights into the relationship between market orientation and innovation performance by empirically testing the direct effect of market orientation (MO) on innovation performance and exploring the effects of moderation in marketing constructs, namely...

Persistent link: https://www.econbiz.de/10012839944

Consumer Vulnerability

Hill, Ronald - 2020

Consumer vulnerability affects billions of consumers worldwide, yet there is no consensus about what constitutes this state or about its consequences for consumers. Indeed, while consumer vulnerability is often invoked in consumer research, it is usually discussed informally, with little...

Persistent link: https://www.econbiz.de/10012840110

The Role of Customer-Centric, Cross-Functional Integration in Data Governance

Vojvodic, Milomir - 2020

Objective - The paper sheds light on customer database dynamics, dimensions and characteristics of adapted benefits connected with their business potential in a circular economy. The study suggests that allocating funds on data compliance could bring added value to the companies in specific...

Persistent link: https://www.econbiz.de/10012842713

Higher Education Marketing Communications in the Digital Era

Camilleri, Mark Anthony - 2020

This chapter examines the global marketing environment of today's higher education institutions (HEIs). (Semi) Autonomous HEIs and business schools are increasingly behaving like for-profit organisations as they seek new opportunities and resources to prioritise revenue creation. Therefore, they...

Persistent link: https://www.econbiz.de/10012843674

A Study on Consumer Preferences for E Shopping with Reference to Bahraini Consumers

Nawaz, Nishad - 2020

Technology based Internet has shortened the gap between continents, countries, cities, towns and villages and people. Different parts of the people have similar tastes, perceptions, styles and accessibility. Now Online shopping has opened the doors of globalization as it facilitate all the...

Persistent link: https://www.econbiz.de/10012843967

The Impact of Market Orientation and Dynamic Marketing Capability on the Marketing Performance of ‘Make-To-Order’ SMEs

Susanto, Yosef Budi - 2020

Objective – Literature suggest that companies should focus their Market Orientation (MO) on good marketing and business performance. However, previous research in this area deals mostly with large companies. The objective of this research is to study the significance of MO for small and medium...

Persistent link: https://www.econbiz.de/10012844223

Quantifying the Benefits of Individual Level Targeting in the Presence of Firm Strategic Behavior

Dong, Xiaojing - 2009

Targeting - setting marketing policy differentially for different customers or segments - is an important marketing practice. Previous approaches to quantifying the benefits from targeting have typically calibrated a response model and used the variation in response parameter estimates to...

Persistent link: https://www.econbiz.de/10012721513

An Introspective Study of Local Diversities in Retail Purchase Behaviour to Formulate Retail Strategy for the Global Players

Datta, Debraj - 2008

imperative so as to face the challenge of satisfying the local customers in the global markets. In the Retail sector, India is … formats in India have been blindly followed and replicated without considering the abysmal differences in all types of macro … and micro environmental factors. So it is obvious that we need to find out some solutions for the retails in India …

Persistent link: https://www.econbiz.de/10012723861

The Convergence Model : Product Evolution Stages and Investment Strategies

Datta, Debraj - 2008

Marketing is an amazing story, an incredible function and perhaps the most challenging thing because of the certainty of an event called quot;changequot;. Because of this, a product and its marketing strategies need to adjust itself to the changes. This has lead to the theories of Product Level...

Persistent link: https://www.econbiz.de/10012723863

Consumers Waiting in Queues : The Role of First-Order and Second-Order Justice

Zhou, Rongrong - 2008

Past research on queuing has identified social justice as an important determinant of consumers' waiting experiences. In queuing settings, people's perception of social justice depends on whether or not the principle of first in and first out (FIFO) has been violated. In this research, we argue...

Persistent link: https://www.econbiz.de/10012727257