Narrow search
Showing 71 - 80 of 177
Cover Image
On Brands and Branding - Trash Trove
Schultz, Don E. - In: Marketing management : a quarterly business management … 15 (2006) 5, pp. 10-11
Persistent link: https://www.econbiz.de/10007380815
Cover Image
On Brands and Branding - Learning by Doing
Schultz, Don E. - In: Marketing management : a quarterly business management … 15 (2006) 6, pp. 12-13
Persistent link: https://www.econbiz.de/10007387949
Cover Image
On Brands and Branding - More than Cool
Schultz, Don E. - In: Marketing management : a quarterly business management … 15 (2006) 3, pp. 10-11
Persistent link: https://www.econbiz.de/10007269421
Cover Image
Promised Land - The "under-promise and over-deliver" tenet must make way for the superior alternative of promises management.
Price, Reg; Schultz, Don E. - In: Marketing management : a quarterly business management … 15 (2006) 4, pp. 25-31
Persistent link: https://www.econbiz.de/10007278910
Cover Image
Communicating globally : an integrated marketing approach
Schultz, Don E.; Kitchen, Philip J. - 2000
Persistent link: https://www.econbiz.de/10004604939
Cover Image
Sales promotion essentials : the 10 basic sales promotion techniques and how to use them
Schultz, Don E.; Robinson, William A.; Petrison, Lisa A. - 1998 - 3. ed.
Persistent link: https://www.econbiz.de/10004376561
Cover Image
Strategic brand communication campaigns
Schultz, Don E.; Barnes, Beth E. - 1999 - 5. ed
Persistent link: https://www.econbiz.de/10004735311
Cover Image
Raising the corporate umbrella : corporate communications in the 21st century
Kitchen, Philip J.; Schultz, Don E. - 2001
Persistent link: https://www.econbiz.de/10004735460
Cover Image
How to sell more stuff : promotional marketing that really works
Smith, Steve; Schultz, Don E. - 2005
Persistent link: https://www.econbiz.de/10004821090
Cover Image
Strategic advertising campaigns
Schultz, Don E.; Martin, Dennis G. - 1984 - 2. ed.
Persistent link: https://www.econbiz.de/10004789976