On Brands and Branding - Learning by Doing
| Year of publication: |
2006
|
|---|---|
| Authors: | Schultz, Don E. |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 15.2006, 6, p. 12-13
|