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The impact of brand personalit...
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Consumer behaviour
38
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35
Brand management
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Markenführung
25
Brand image
24
Markenimage
22
Luxury goods
19
Luxusgüter
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82
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42
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9
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Valette-Florence, Pierre
82
Merunka, Dwight
68
Albert, Noel
8
Albert, Noël
7
Barnier, Virginie de
7
Kapferer, Jean-Noël
7
Huaman-Ramirez, Richard
6
Kahle, Lynn R.
6
Mazodier, Marc
6
Ashraf, Rohail
5
Bartikowski, Boris
5
Ferrandi, Jean-Marc
4
Ambroise, Laure
3
Bozzo, Cécile
3
Chandon, Jean-Louis
3
Cova, Véronique
3
Delécolle, Thierry
3
Falcy, Sandrine
3
Hamzaoui-Essoussi, Leila
3
Laurent, Gilles
3
Moulins, Jean-Louis
3
Odin, Nathalie
3
Odin, Yorick
3
Parguel, Béatrice
3
Valette-Florence, Rita
3
Zhang, Mohua
3
Akram, Aneela
2
Akrout, Houcine
2
Albaum, Gerald
2
Bocco, Bertrand Sogbossi
2
D'Antone, Simona
2
Derbaix, Christian
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Diallo, Mbaye Fall
2
Farooq, Omer
2
Ferrand, Alain
2
Guizani, Haythem
2
Kaswengi, Joseph
2
Kessous, Aurélie
2
Maaninou, Nada
2
Payaud, Marielle
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HAL
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Université Paris-Dauphine (Paris IX)
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Journal of business research : JBR
32
Journal of Business Research
8
The journal of brand management : an international journal
7
Revue française de gestion : hommes et techniques
6
Economics Papers from University Paris Dauphine
3
Economies et sociétés : cahiers de l'ISMEA
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European Business Review
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Global business and organizational excellence : a review of research & best practices
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Journal of Consumer Marketing
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Journal of Product & Brand Management
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1
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1
Consumer brand relationships : meaning, measuring, managing
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Euromed Marseille Working Paper
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Innovations
1
International Journal of Emerging Markets
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International Journal of Retail & Distribution Management
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International journal of emerging markets
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business-to-business marketing
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Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
70
OLC EcoSci
24
RePEc
18
Other ZBW resources
18
USB Cologne (EcoSocSci)
3
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81
From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
Saved in:
82
Manufacturer brand value and the respective role of brand sensitivity, situational involvement and enduring involvement
Mathews-Lefebvre, Mathews
;
Valette-Florence, Pierre
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 236-253
Persistent link: https://www.econbiz.de/10010347456
Saved in:
83
Beyond rarity: the paths of luxury desire : how luxury brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
84
Comportement responsable des touristes : le rôle de l'engagement social
Diallo, Mbaye Fall
;
Sall, Fatou Diop
;
Leroux, Erick
; …
- In:
Recherche et applications en marketing
30
(
2015
)
3
,
pp. 88-108
Persistent link: https://www.econbiz.de/10011551656
Saved in:
85
Improving prediction with POS and PLS consistent estimations : an illustration
Mourad, Siham
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4675-4684
Persistent link: https://www.econbiz.de/10011554752
Saved in:
86
Do consumers perceive three levels of luxury? : a comparison of accessible, intermediate and inaccessible luxury brands
Barnier, Virginie de
;
Falcy, Sandrine
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 623-636
Persistent link: https://www.econbiz.de/10009568303
Saved in:
87
L' usage des émotions négatives en communication de santé publique : étude des effets de la peur, la culpabilité et la honte
Becheur, Imène
;
Valette-Florence, Pierre
- In:
Recherche et applications en marketing
29
(
2014
)
4
,
pp. 96-119
Persistent link: https://www.econbiz.de/10011477850
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88
Une approche causale du comportement d'achat innovateur
Valette-Florence, Pierre
-
1993
Persistent link: https://www.econbiz.de/10001156920
Saved in:
89
Comparaison des systèmes de valeurs et des styles de temps : une étude exploratoire
Valette-Florence, Pierre
-
1995
Persistent link: https://www.econbiz.de/10001334077
Saved in:
90
Assessing levers of guilt in luxury consumption : an international perspective
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10013164339
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