Do consumers perceive three levels of luxury? : a comparison of accessible, intermediate and inaccessible luxury brands
Virginie De Barnier; Sandrine Falcy; Pierre Valette-Florence
| Year of publication: |
2012
|
|---|---|
| Authors: | Barnier, Virginie de ; Falcy, Sandrine ; Valette-Florence, Pierre |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 19.2011/12, 7, p. 623-636
|
| Subject: | Luxusgüter | Luxury goods | Relativer Preis | Relative price | Markenimage | Brand image | Produktqualität | Product quality | Kaufentscheidung | Purchase decision |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009568303