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531
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467
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446
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446
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443
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412
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399
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394
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389
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385
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368
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357
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356
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354
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341
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337
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334
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331
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330
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329
Kaplow, Louis
327
Konrad, Kai A.
325
Thisse, Jacques-François
319
Franses, Philip Hans
314
Batabyal, Amitrajeet A.
313
Shavell, Steven
309
Tirole, Jean
306
Härdle, Wolfgang
298
Lambertini, Luca
296
Artus, Patrick
294
Buiter, Willem H.
288
Grossman, Gene M.
284
Aghion, Philippe
278
Shleifer, Andrei
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271
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268
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The economic journal : the journal of the Royal Economic Society
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71
Klang macht Marken : Sonic Branding als Designprozess
Kastner, Sonja
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003449554
Saved in:
72
Erfolgsfaktoren der Sponsoringumsetzung und -aktivierung : eine empirische Analyse aus Management- und Konsumentenwirkungsperspektive im Kontext der Fußball-Bundesliga
Dreisbach, Jan
-
2019
Persistent link: https://www.econbiz.de/10011955364
Saved in:
73
Online Video als Branded Entertainment in Deutschland : Geschäftsmodelle für die Produktion und Messbarkeit der Nutzereinstellung
Kind, Urs
-
2018
-
[1. Auflage]
Persistent link: https://www.econbiz.de/10011866871
Saved in:
74
Portfolio-Werbung als Technik des Impression Management : eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen
Brunner, Christian Boris
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003971589
Saved in:
75
Portfolio-Werbung als Technik des Impression Management : Eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchitekturen
Brunner, Christian Boris
-
2013
-
2. Aufl.
Persistent link: https://www.econbiz.de/10010203693
Saved in:
76
Werbung im thematisch passenden Medienkontext : theoretische Grundlagen und empirische Befunde am Beispiel von Fernsehwerbung
Sieglerschmidt, Sebastian
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003729346
Saved in:
77
Breaking new ground in
theory
and practice
Okazaki, Shintaro
(
ed.
)
-
2011
-
1. ed.
Persistent link: https://www.econbiz.de/10012878611
Saved in:
78
Selling modernity : advertising in twentieth-century Germany
Swett, Pamela E.
(
ed.
);
Wiesen, S. Jonathan
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003433275
Saved in:
79
Motorische Markenhandlungen : eine verhaltenswissenschaftliche Analyse des Einflusses der Handlungsausführung auf die Handlungs- und Markennamenerinnerung
Fischer, Alexander
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009383273
Saved in:
80
Claims : Claiming als Wertschöpfungsinstrument der Markenführung
Görg, Ulrich
-
2005
Persistent link: https://www.econbiz.de/10002759927
Saved in:
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