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Demand signalling under unobservable effort in franchising : linear and nonlinear price contracts
Desai, Preyas; Srinivasan, Kannan - 1994 - Rev
Persistent link: https://www.econbiz.de/10000893036
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Aggregate versus product-specific pricing : implications for franchise and traditional channels
Desai, Preyas; Srinivasan, Kannan - 1994
Persistent link: https://www.econbiz.de/10000896530
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A structured analysis of unstructured big data by leveraging cloud computing
Liu, Xiao; Singh, Param Vir; Srinivasan, Kannan - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 363-388
Persistent link: https://www.econbiz.de/10011498914
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Matching in the sourcing market : a structural analysis of the upstream channel
Ni, Jian; Srinivasan, Kannan - In: Marketing science : the marketing journal of the … 34 (2015) 5, pp. 722-738
Persistent link: https://www.econbiz.de/10011372788
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Competitive dynamics in the sharing economy : an analysis in the context of airbnb and hotels
Li, Hui; Srinivasan, Kannan - In: Marketing science : the marketing journal of the … 38 (2019) 3, pp. 365-391
Persistent link: https://www.econbiz.de/10012038394
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Freemium as an optimal strategy for market dominant firms
Shi, Zijun; Zhang, Kaifu; Srinivasan, Kannan - In: Marketing science : the marketing journal of the … 38 (2019) 1, pp. 150-169
Persistent link: https://www.econbiz.de/10011999562
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Learning about customers without asking
Montgomery, Alan; Srinivasan, Kannan - In: The power of one : gaining business value from …, (pp. 122-143). 2003
Persistent link: https://www.econbiz.de/10011588674
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Pricing and persuasive advertising in a differentiated market
Jiang, Baojun; Srinivasan, Kannan - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 579-588
Persistent link: https://www.econbiz.de/10011537284
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Empirically testable sources and implications of clumpiness
Zhang, Yao; Bradlow, Eric T.; Small, Dylan S. - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 215-217
Persistent link: https://www.econbiz.de/10010515905
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Commentary on "Predicting customer value using clumpiness"
Kumar, Vineet; Srinivasan, Kannan - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 209-213
Persistent link: https://www.econbiz.de/10010515915