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Positioning of Health and Recreation Institutions of the Autonomous Republic of Crimea in the Resort Area of Great Yalta

Khaustova Viktoriya Ye.; Gorbatova Yevgeniya. F. - In: The Problems of Economy (2011) 2, pp. 47-54

The article considers the essence of the process of positioning as one of the most important components of marketing … strategy development. It suggests the scheme of implementation of the given process and made the positioning of health and …

Persistent link: https://www.econbiz.de/10010639217

DOES POSITIONING HAVE A PLACE IN THE MINDS OF OUR STUDENTS?

Andrei, Popescu; Ecaterina, Brandabur Raluca; Ionut, … - In: Annals of Faculty of Economics 1 (2010) 2, pp. 1133-1136

Positioning is one of the most powerful marketing concepts. At the beginning, the meaning of positioning was rather …”. Under this meaning , many companies have implemented the concept of positioning as a part of their everyday marketing … activities. Nowadays, positioning is being used as a tool for explaining how consumers relate to foreign countries. The concept …

Persistent link: https://www.econbiz.de/10008829830

Poiana Braşov Resort Positioning On The Romanian Mountain Tourism Market

Băltescu, Codruţa-Adina - In: Annals of the University of Petrosani, Economics 10 (2010) 2, pp. 23-30

expectations, competence positioning and the potential strengths of the product, elements that compose the "golden triangle" where … stands the positioning. This article aims to position Poiana Braşov resort within the Romanian mountain tourism, using in …

Persistent link: https://www.econbiz.de/10008853295

Positioning and Pricing in a Variety Seeking Market

Sajeesh, S.; Raju, Jagmohan S. - In: Management Science 56 (2010) 6, pp. 949-961

We study competitive positioning and pricing strategies in markets where consumers seek variety. Variety seeking …

Persistent link: https://www.econbiz.de/10009191215

HE STRATEGIC MARKETING PLAN- AN ESSENTIAL TOOL FOR ALL SMALL AND MEDIUM ENTERPRISES (SME)

NEGRICEA, Costel; DUMITRU, Nicoleta; EDU, Tudor - In: Holistic Marketing Management Journal 1 (2011) 2, pp. 31-40

At present, due to the highly competitive environment and a more than ever demanding customer, the marketing approaches considered by the small and medium enterprises (SMEs) must be split into strategic and tactical tools. The first ones must outline the directions, objectives and paths...

Persistent link: https://www.econbiz.de/10010894434

THE MARKETING OF COOPERATIVE SOCIETIES

Razvan-Nicolae, DECUSEARA; Sorin-Daniel, MANOLE - In: Management Strategies Journal 22 (2013) Special, pp. 411-419

Cooperatives have proven to be a business model that has endured over time, even during the economic crisis. Even if they don’t have the scale of large companies, they manage, through their ability to adapt, to overcome challenges offered by the market they are acting. The fact that their...

Persistent link: https://www.econbiz.de/10010936445

Brand "Moscow" in a global perspective

Ochkovskaya, Marina; Gerasimenko, Valentina; Rybalko, Maria - In: Transnational Marketing Journal 2 (2014) 2, pp. 99-111

positioning. For younger tourists, Moscow is still undiscovered. This is an opportunity for Moscow as the city is attractive …

Persistent link: https://www.econbiz.de/10010941672

Associative and dissociative comparative advertising strategies in broadening brand positioning

Jewell, Robert D.; Saenger, Christina - In: Journal of Business Research 67 (2014) 7, pp. 1559-1566

When marketplace dynamics prompt a familiar brand to change its positioning, consumers often meet such attempts with … via comparative advertising in order to broaden the brand's marketplace positioning. Study 1 shows how the use and nature … of comparative advertising affects the ability of a familiar brand to broaden its positioning. Studies 2a and 2b …

Persistent link: https://www.econbiz.de/10010776874

Heritage, Identity, and Learning at Stake: Marginalization in a Diverse Spanish Class

Goulette, Elizabeth - In: International Journal of Bias, Identity and Diversities … 1 (2016) 1, pp. 1-12

A surge of diverse heritage language learners in American schools has contradicted the longstanding ideology that this population is monolithic. Previous theories about separating foreign language learners (FLLs) and heritage language learners (HLLs) are problematic because they fail to address...

Persistent link: https://www.econbiz.de/10012043292

Multilingualism, Identities and Language Hegemony: A Case Study of Five Ethnic Minority Students in China

Li, Jing; Moore, Danièle - In: International Journal of Bias, Identity and Diversities … 2 (2017) 2, pp. 42-56

, 2012). The authors seek to understand how the perceived hegemony of Mandarin has impacted their social positioning and …

Persistent link: https://www.econbiz.de/10012043310