destination brand positioning slogans, which represent the interface between brand identity and brand image. Brand positioning is … essence of a multi-attributed destination community in a succinct and focused positioning slogan, in a way that is both … features. Based on a review of the brand positioning literature and an examination of destination slogans used in the USA …

Positioning is an important tool of marketing strategic planning and of a brand building process. Brand positioning … image and competitive frame of reference. All elements of positioning are interconnected and all of them are influenced by … brand positioning strategy development. It demonstrates application of the theoretical attitude of segmentation on practical …

positioning is not reflected in reality; in comparison, its position is rather weak. One hypothesis for the cause of this could be …

extent a (competitive) positioning of German universities can be detected and how their positioning changes over time. Using …) results show that a clear positioning according to productivity statistics remains vague. The resulting competitive dynamics …

Positioning a company on the market by the usage of brands is defined as the act ofdesigning the supply and its image … on the market, so as to occupy a distinct place in the minds of theirtarget audience. The role of positioning in …

evolution and, secondly, it intends to highlight the pronounced interdependence of the positioning of internal audit and the …