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Understanding the Role of Trad...
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John, George
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Understanding the role of trade-ins in durable goods markets : theory and evidence
Rao, Raghunath Singh
;
Narasimhan, Om
;
John, George
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
5
,
pp. 950-967
Persistent link: https://www.econbiz.de/10003900016
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2
Bonuses versus commissions : a field study
Kishore, Sunil
;
Rao, Raghunath Singh
;
Narasimhan, Om
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 317-333
Persistent link: https://www.econbiz.de/10009755704
Saved in:
3
Understanding the Role of Trade-Ins in Durable Goods Markets: Theory and Evidence
Rao, Raghunath Singh
;
Narasimhan, Om
;
John, George
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
5
,
pp. 950-967
Persistent link: https://www.econbiz.de/10008318775
Saved in:
4
Bonuses Versus Commissions: A Field Study
Kishore, Sunil
;
Singh Rao, Raghunath
;
Narasimhan, Om
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 317-333
Persistent link: https://www.econbiz.de/10010129755
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5
Stay positive or go negative? : memory imperfections and messaging strategy
Li, Xiaolin
;
Rao, Raghunath Singh
;
Narasimhan, Om
;
Gao, Xing
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1127-1149
Persistent link: https://www.econbiz.de/10013471073
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6
Do activity-based incentive plans work? : evidence from a large-scale field intervention
Rao, Raghunath Singh
;
Viswanathan, Madhu
;
John, George
; …
- In:
Journal of marketing research
58
(
2021
)
4
,
pp. 686-704
Persistent link: https://www.econbiz.de/10012593936
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7
An empirical investigation of private label supply by national label producers
Chen, Jack Xinlei
;
Narasimhan, Om
;
John, George
;
Dhar, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 738-755
Persistent link: https://www.econbiz.de/10008652588
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8
Assessing the consequences of a channel switch
Chen, Xinlei
;
John, George
;
Narasimhan, Om
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
3
,
pp. 398-416
Persistent link: https://www.econbiz.de/10003736557
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9
Is cash king for sales compensation plans? : evidence from a large-scale field intervention
Viswanathan, Madhu
;
Li, Xiaolin
;
John, George
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 368-381
Persistent link: https://www.econbiz.de/10011878704
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10
Economic impact of category captaincy : an examination of assortments and prices
Viswanathan, Madhu
;
Narasimhan, Om
;
John, George
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 261-282
Persistent link: https://www.econbiz.de/10012504949
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