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Price comparison, price competition, and the effects of ShopBots
Passyn, Kirsten A.; Diriker, Memo; Settle, Robert B. - In: Journal of business & economics research 11 (2013) 9, pp. 401-415
Persistent link: https://www.econbiz.de/10010198481
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The 2013 Customer Intimacy Index
Wood, Andy - In: Journal of direct, data and digital marketing practice … 15 (2013) 1, pp. 64-70
Persistent link: https://www.econbiz.de/10010256405
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Principles of direct and database marketing : a digital orientation
Tapp, Alan - 2008 - 4. ed.
Persistent link: https://www.econbiz.de/10003767866
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Perspectives on promotion and database marketing : the collected works of Robert C. Blattberg
Allenby, Greg (contributor); Allenby, Greg M. (ed.) - 2010
Persistent link: https://www.econbiz.de/10003896260
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Importance of database for direct marketing campaigns
Prihoanca, Diana - In: Studies and scientific researches / Economics edition / … 16/17 (2011/12), pp. 162-167
Persistent link: https://www.econbiz.de/10010223184
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The business of database marketing
Tooker, Richard N. - 2006
Persistent link: https://www.econbiz.de/10010494175
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Optimiertes Direkt- und Database-Marketing unter Einsatz mehrstufiger dynamischer Modelle
Elsner, Ralf - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001743092
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Principles of direct and database marketing
Tapp, Alan - 2000 - 2. ed
Persistent link: https://www.econbiz.de/10001525059
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Marketing-Automation : Neukundengewinnung, Up-selling, Cross-Selling, Bestandskundenmanagement : mehr Umsatz mit der Wasserloch-Strategie®
Schüller, Anne M.; Schuster, Norbert - 2022 - 2. Auflage
Persistent link: https://www.econbiz.de/10013202155